Dominate Google with the strategies and tricks shared by Coach Deb.

The Google Dominatrix in Maine with The Rich Brooks.

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There’s a rising trend in social media: squatters.  Seems that the latest Twitter trend is for squatters to snatch up trademark Twitter IDs.  Nicole Kidman, Coca Cola, and Nike have all had their names snatched up by others.  (You can read the full Squatters Creating Twittering Confusion article.)  Even Kayne West spoke out against Twitter and called on the site to take down the user tweeting under his name.

We all don’t have the power of Kanye or Coca Cola or Nike but there are steps we can take to protect our name and our brand across the different social media networks.

If you’re not a member of this Tribal Seduction Tribe, you may have missed the LIVE show Coach Deb was on last week talking about Protecting Your Social Media Identity.  It’s a short video – designed to motivate you to TAKE ACTION to protect your brand, build your reputation online, and get you Traffic & online presence all over the internet!

There are specific action steps for you to take to lock up your first and last name, brand and company name on the different social networks.

ACTION STEP: Lock up your first and last name on the different social networks. Lock up your brand or company name.

Be sure to lock up your name on the following sites:

• Twitter
• Facebook
• Squidoo
• FriendFeed
• Plurk
• YouTube
• LinkedIn
• MySpace

Try to grab the same user name if you can.  Lock up your name and brand even if you’re not going to be actively using them.

And share your own favorites by clicking the comment button below.

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It’s a mistake I see far too many marketers and entrepreneurs making. They are being lured into seductive social media communities, wooed by and caught up in the passion of these interactive environments. They without the right strategy, they invest hours of their time forgetting that the only tangible benefit (their database of friends or followers) is controlled by a 3rd party who can change the rules of the game at any time.

A perfect example is how most users of Twitter have had a rude awakening over the last 48-hours or so. They awoke yesterday to find their “following” and “followers” lists slashed in half… or more! Hundreds and even thousands of contacts gone! POOF!

Twitter’s explanation:

Poor excuse, but who’s to blame?

Twitter’s “spam” excuse is a poor one. I and several other people I know on Twitter personally visit the page of each new Follower as new requests come in. So to see several hundred followers disappear and have Twitter say they “spammers” is clearly BS.

That’s to be expected and nothing to get upset about. It’ a danger you should expect. Twitter can do and say anything they want. And so can any other Social Network. Any of them can change the rules of the game whenever they want. They can arbitrarily put caps on the number of followers or friends you can have. Even delete people from your list at their whim.

See, the problem is not with Twitter, Facebook, or any other “free” Social Networking channel. The blame rests with you if you leave it to these services to have control over your contact list. Harsh, but true.

Some people learn the hard way that Social Networks are merely communication channels, not storage facilities. Let’s help you avoid any hard lessons in the future.

Protecting yourself and safe-guarding your hard work

So how do you protect yourself from the painful loss of contacts and connections you’ve worked hard to gain from Social Networks? It’s simple!

Keep the focus on your New Media Marketing Hub!

Social Networks are ONLY channels to leverage. They are NOT to be trusted with your most valuable asset; your contacts. They are conduits through which you attract and connect — but the core of all your efforts, the home base for all your Tribe – must be your Hub!

Your New Media Marketing Hub is where the ever-upwardly spiraling Tribal Seduction ™ Action Trinity (Attract-Connect-Convert) yields the greatest long-term results.

Your New Media Marketing Hub is the Alpha and the Omega of ALL that you do online. It is what will grow and protect your Tribe, your business, and your bank account. Your Hub is the home where your love, passion and primary attention belongs. Not out on the streets of the Social Networking communities.

What a New Media Marketing Hub IS and IS NOT

Before we take a look at the 5 simple steps to maximizing the profit impact of your New Media Marketing Hub, let’s get clear on what a hub is and is not.

• A New Media Marketing Hub is NOT a blog.

  A blog helps with two parts of the Tribal Seduction? Action Triad: Attraction and Connection. Conversion cannot be done efficiently on a regular blog.

• A New Media Marketing Hub is NOT a regular sales site.

  This type of site may be optimized for Conversions, but no matter how well written the copy, no matter how persuasive the videos, no matter how shocking the offer is – it will fail miserably when it comes to the Attraction and Connection of the Action Triad. (And in many cases, this type of site works against you no matter how you send people there, even from your blog.)

• A New Media Marketing Hub IS a single site that combines Attraction, Connection, and Conversion.

  By having one central destination for your Tribe, the hard pitch can fall away. Instead, with a little bit of careful planning, application of Tribal Seduction principles and an understanding of human nature — you can strategically hide “pathways” to conversion that your Tribe will discover on their own.

These seemingly hidden pathways are a core component of Tribal Seduction mastery. When you leverage your Hub this way, people discover offerings on their own. And when you have automated persuasion triggers that are activated when they arrive on those particular pages – they own the decision. You are only there as the trusted provider, not hard-pushing salesperson.

When it’s done properly, no rapport is broken…
And even if you don’t make a sale, trust is actually increased!

More on this important Tribal Seduction principle in the future. But for now, suffice it to say that if you have people jumping around to different URLs, you will break rapport, lose sales… and most damaging of all – chip away trust!

How to keep a profitable perspective and make your “Hub” work for you

So how do you maximize the profit impact of your New Media Marketing Hub?

I’ve kept it real simple here and broken things down into 5 steps. Some require you to take action, other things happen auto-magically. And I’ve provided some images to help you envision how this would work for you.

Steps 1 and 2

In Step 1 you start at your hub with the creation of content that’s valuable to your Tribe. You choose a media format, post it and you’re off!

In Step 2, like the rays of the sun shining out across the sky; you begin to radiate additional sources of exposure for your new content. Some of these destinations you may have to actually take action yourself. (BLOGi360 members are lucky since most all of Step 2 is automated within the system as soon as they hit the “Save” button.)

Step 3

In Step 3 you (or one of your team) must go out and actively interact in the New Media channels available online. There is no cheating here. Step 3 requires personal interaction.

You don’t necessarily have to hit every one of these channels. Depending on your Tribe, your Communication Code™ and your Persuasive Selling Platform™ – the channels you use here can be pre-set. Or they can vary based on your content or the media used to share that content.

Step 4

This is an easy step because this is happening auto-magically for you behind the scenes. Whether you build and maintain a New Media Marketing Hub on your own, or put a BLOGi360 Hub to work for you – the key thing to focus on here is the automated service to your subscribers.

Streams of new visitors and traffic are great. But the most important people are your current subscribers and customers. The only way to build trust, rapport and deeper relationships with your Tribe (and turn them into raving fans,) is through repeated NON-sales contact.

When you’re leveraging your New Media Marketing Hub properly, you can see below in Step 4 how you’re getting BOTH new exposure and relationship reinforcement automatically. Something you can only do with a Hub.

Step 5

Once again, a drop-dead easy step – enjoying the fruits of your action. As your engagement radiates out from your Hub into the New Media Marketplace, the energy you put out returns back to your Hub in the form of tangible results.

Deeper relationships with current clients, more trust with new members of your Tribe, and new visitors – which you immediately focus on welcoming into your subscriber family.

Wrapping it up

We’ll expand more on the New Media Marketing Hub concept in the near future. But for now, use these charts and the Hub overview presented here to remind yourself of where your focus should always start and return to… no matter where you may roam in the New Media Marketplace.

• Always be focused on executing the Tribal Seduction™ CHARM Formula™ and Action Trinity™.
• And most important of all — persuasively, influentially and seductively — move people from interaction with you on social networks over to your New Media Marketing hub.

How can the New Media Marketing Hub concept help you?

- Have you gotten a new (or renewed) perspective on what you main goal is when marketing online?
- What profit or list building ideas have you gotten from the Hub concept?
- How will you change the way you spend your time, energy and resources marketing with New Media?
- Do you have some other ideas we didn’t cover here?

Spill your mind. Share your thoughts in some graffiti down below.

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Big Brother is good… when YOU are Big Brother on your own site.

Ever wonder exactly what visitors do when they land at your site? What they’re looking at and clicking on? How they’re moving around?

Knowing the answers is the only way you can fine tune your site layout, links, sign-up forms… anything that is interactive on your site! It’s the only way to refine your New Media Marketing skills and become a truly effective Tribal Seducer. And that takes a takes a little bit of Big-Brother-like watching.

But data will only put money in your pocket when it’s easy, intuitive and actionable!

Good news is you don’t need a complicated expensive tracking system to get the info you need. And it’s really simple too. You can even get started for free! All when you use the powerful visual-based analytics service called Crazy Egg.

When you’re marketing with New Media every single visitor counts.

Tracking visitor movement on your site, especially your home and sales pages, is essential for optimizing your profits. It’s true whether you have a regular blog or a BLOG i360 New Media Marketing site.

Up till now a lot of the on-site tracking solutions out there have been cumbersome at best. (Downright useless in their eye-blurrying complexity at their worst.)

Crazy Egg is a simple solution for optimizing your site and your marketing, New Media or otherwise.

We’ve been testing Crazy Egg on several of our sites blogs and the results have been very helpful. I’m going to share some examples from a 14-day test we ran on the 1st page of the BLOGi360 sign up process so you can see how much insight you can gain from this tool.

Let’s take a look at some things Crazy Egg can do for you…

Once you’ve setup a page tracking campaign and start playing Big Brother, you’ll have several ways to slice-and-dice visitor actions. You can choose from different views that give you different info.

We’ll start with Crazy Egg’s newest view called Confetti.

Confetti view

In the image above you see colored dots. Each one represents a click. You have control over what data is displayed. You can display referrers, search terms, time-to-click and more.

Even more helpful in Confetti view is the ability to hover/click on each dot to see the full details for that click (and that visitor.) Where they came from, what browser they were using, what screen resolution they had, etc.

Overlay view

The overlay view in Crazy Egg is the easiest view to work with. Each “+” symbol you see expands to the initial view (as in the screen shot above) showing the number of clicks for that area of the page. Another click on the “more +” of the tab opens all the referrer info for that area of your page.

It’s clean, simple and will give even the newest marketer ideas on how to optimize their pages.

Heatmap view

(non-clickable areas)

Another cool view in Crazy Egg is the heatmap. In the example above I selected to view clicks on “other” areas. These are essentially non-clickable places where people tried clicking. This option is available in any view, but I’ve found it most helpful in the heatmap view.

Sometimes seeing where people try to click is just downright hilarious. ) But in other instances — it can put money in your pocket.

For example, in the image above you can clearly see quite a few people tried clicking on the “ONE DOLLAR” coupon code. It is just regular copy reminding them again what was mentioned on the sales page about getting their first 30-days for one dollar.

We didn’t think that people might be coming directly to this page and were seeing that mention of the “ONE DOLLAR” coupon for the first time. So now, with what we learned from this heatmap, we’ll make those two words a link that opens a pop-over or AJAX hover window with a little more info on the $1-for-first-30-days offer.

Simple, but we’d never know that without Crazy Egg tracking things people try to click that are not clickable.

List view

Of course, you can chose to see data in a more traditional view too. This is the list view shown above. You can chose between identified page elements and unidentified ones. Pretty simple and straight forward here in this view.

Start boosting your New Media marketing for free

Crazy Egg is simple to use. And the insight you gain easy to apply. Best of all — you can even get started testing Crazy Egg for free! As you can see in their plan structure above, it’s dirt cheap when you’re ready to kick your tracking up to the next level.

It’s never been easier to optimize your blog or New Media Marketing site for maximum attraction, connection and profits.

What do you think of the Crazy Egg service based on the quick review above?
Are you going to give it a try?
What difference do you think it’ll make in your site activity and conversions?

Are you using Crazy Egg already? How’s it working for you?

Did you use it and stop? Why? Would love to hear what your opinion is.

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Video Summary: Google’s Universal Search is changing search engine results and the way you get traffic. Here’s how you can benefit from Google’s Universal Search and New Media Marketing to get more visitors and traffic to your site. Download the full PDF Guide New Media Marketing Hot-To Guide #02: Boosting Traffic with Google Universal Search.

Sometimes we can feel like getting good rankings in Google search results is like climbing a huge un-scalable, insurmountable mountain. Google is always changing rules. It always seems like their out to get us; de-ranking sites, moving other people up, trying to figure it out.

And there’s something new that Google’s doing that means BIG changes and BIG opportunities when you market with New Media.

In today’s video and downloadable guide we’re going to take a look at:

• What Universal Search is and why it’s changing the way your site gets ranked in Google
• Who has an advantage in using Universal Search
• And what actions you can take right now to start getting better rankings with Universal Search.

Download the full PDF Guide here: New Media Marketing Hot-To Guide #02: Boosting Traffic with Google Universal Search.

What do you think?

Did you get some new ideas that will help you get more traffic to your site? Maybe even some foot traffic right into your physical office or store? Share your ideas and insights in a comment at the Universal Search post at Tribal Seduction.

Got some other ideas on how to use Google Universal Search to boost traffic and exposure? Share in a comment too.

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I know, I know… testing and tracking! Uggghh. Without doubt, this topic can seem a little “techie.” But if you want to make winning raving fans and make making money easy and fun, here’s the key. You need to know EXACTLY what Captivates attention (the “C” in Tribal Seduction CHARM formula) and Motivates them to action (the “M” in CHARM) is critical.

A great free tool to make your testing and tracking easy is Google’s Website optimizer. But even with this Google powered tool, it can be a little imposing if you’ve never done testing and tracking to boost your traffic and sales conversions.

Well Google has done a full video walk-through of their free Website Optimizer service making it simple to get going. It’s 63-minutes on YouTube, but well worth the time. (Yes, no 10-minute video limit for Google since they own it. )

The video primarily addresses what to test on standard sales pages (and Marketing PRO pages if you’re using the BLOG i360 system.) But you’ll get some good ideas on how to use Google’s Website Optimizer with your regular blog too.

What’s covered?

• A brief introduction to Website Optimizer for new users
• Best testing practices
• Top elements to test on any webpage
• Top mistakes people make when developing new content to test

We’ll be doing testing and tracking using BLOG i360 sites over the next 60-days, with a more “New Media Marketing” focused test series. And we’ll share what we find with Tribal Seduction subscribers.

What will you test?

• Did you get some interesting ideas from the video? What are they? Share em’ in a comment. Your ideas will help other readers spur their own new ideas.
• What would you like to know about testing in general? And testing with New Media in particular?
• Share your thoughts/questions below so we can focus on your interests in future updates here at Tribal Seduction.

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In this video we’re going to take a look at social bookmarking and how to use social bookmarking to build your tribe and make more money online. We’ll reveal four steps that automagically happen when you leverage social bookmarking sites… PLUS one final step that is critical if you’re going to use this New Media channel for boosting your traffic, list optin growth, and sales.

(Download video transcript & charts below)

Step 1 – by you

The first step is following the basics that we laid out in Part One of this series; What is Social Bookmarking? Understand that you need to have some social bookmarking accounts set up.

Once you’ve created your post (or page) on your blog, you’re going to go to the various bookmarking sites. (A complete list is provided within the PDF download below.) You’ll want to bookmark your at the various sites. It can be one or two, or it could be a couple dozen.

Step 2 – automagic

Once you have your post bookmarked, almost immediately the Google spider, and the Yahoo spider and the MSN spiders, any of the search engine spiders, are going to come into these sites.

Search engines love the social bookmarking sites because they’re highly ranked and they’re highly credible. The content that is being created here is filtered by human beings. So the search engines see it as being a highly credible source of links to valuable content.

The Google spider crawls through the social bookmarking sites, immediately follows the link back to your site, checks the post that has been bookmarked, comes back to the Google home and further increases the ranking on that content for you. That increases the chances of you being found by the general public. They find the content based on the keywords that they’ve entered. Generally the search engines will lead them into your home page. (There are some key things that need to be on the home page, but we’ll get to that in a little bit.)

Step 3 – automagic

The other thing that’s happening is simultaneously and over time is that people are coming into the social bookmarking sites and regular users of the social bookmarking sites are rating your content. They’re doing keyword searches based on what they’re looking for. They find your content and they’re able to interact with it. They’re able to rank it up as we saw in the first video.

Step 4 – automagic

Some of the people are just discussing the content and ranking it. Other people fall in love with your content. They like what they have to say, they think it might be of interest to their audience, so they will actually create a blog post.

When that happens, two different things are going on. As you see on the right, the search engine spiders are going in and crawling their blog posts, and that further enhances your ranking again in the organic search engine rankings.

Step 5 – the critical step for you — do it one time and it keeps working 24/7/365 to build your list, grow your Tribe, and boost your sales

Using the graphics in the PDF download or in the video, you’ll notice on the left, you have open search users, people from the general public or other users from the social bookmarking sites who are just coming in and doing keyword searches. They find your content and they link over directly to your posts.

You’re getting all these different channels of traffic just from having your blog posts regularly bookmarked in all the social bookmark engines.

That’s pretty simple, and if you think about it, really makes sense. You’re getting more traffic and more traffic means more money eventually. But here’s what most people are missing. There’s a key step that needs to take place when they land at your site.

Remember, there are two different ways that visitors are coming in…

Visitor Type #1: You have the open search visitors who are finding you through the search engines at Google.com or Yahoo.com, and these visitors are generally coming into your home page.

When they get to that home page, what are they finding? If they’re finding a regular blog page, then the likelihood of them taking action is slim to none.

People are easily distracted and if they don’t have a singular focus when they land on your home page, then that is going to cause “inaction”, most of the time they’ll just click away and leaving your site.

That’s why this is so critial — on your home page — you need a name-capture.

It should be a focused name-capture. Either that being the main focus and the main priority of your home page. Or at least have it in a visual hot spot on your home page where it is getting their immediate attention as soon as they land on that home page.

That name-capture can be to sign up for membership privileges or a special report. Or maybe a video series that they can download. Whatever it might be there is an exchange that is taking place. They’re giving you at least their first name and email address, in return for some type of free content or information of value to that visitor.

Now what takes place after they sign up is they’re added to your email list, at the very least. You can build a physical mailing list off of this as well, but let’s just say it’s an email list.

What’s going to happen at that point is they are then going to be put into your auto-subscription running off your SaleZBuilder™ site. Wit this you’re able to have automated updates go out to that email list where as your content is added to your blog, to your site, it’s automatically being pushed out to those users. It’s delivered to those members of your subscriber family in the form of an ezine, or a newsletter.

You’re building your tribe and then keeping in constant contact with them automatically based on what you do on your SaleZBuilder™ site.

Then also occasionally, you’re going to be broadcasting out special offers that you know are of interest to your tribe, to your target audience.

Visitor Type #2: Now what about these social bookmark visitors? Keep in mind that in the new media marketplace, when visitors come into your site it’s very likely they’re coming directly to a post or a page on your site, not to the home page.

What’s important is that there is a short form name capture in a visual hotspot; that means in the sidebar or maybe in the header itself; which replicates exactly what is on the home page. You’re not doing duplicate work here, you’re just creating a short form of what’s on the home page. You make sure they can notice it right away because it’s in a visual hotspot.

Another great relationship builder is to have a special document or a multi-media download that’s related to the post or page that they’re coming in on. Obviously you can’t do this for every post or page, but if you’re doing a series, let’s say, or you have something that you’ve put quite a bit of work into as a post, and there is a document or an expansion on it that would be of value to the reader, offer it free. No hitches, no nothing, just a download link.

Again, this is taking the relationship to the next level and reinforcing the relationship that you’re building.

The key is to get that visitor to take action, to join your subscriber family, to join your tribe.

Once you do, you can take the relationship to the next level using the C.H.A.R.M. formula that we go over in TribalSeduction™, and you’re on your way to making money and building your tribe with Social Bookmarking.

Share your questions, comments, or ideas in the comments section below.

Download the free PDF report for the ‘How to Use Social Bookmarking’ video.

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“Social Bookmarking! Social Networks! Social Media! WTH!” Julie screamed in our mastermind session last week. Many people are confused with the difference. And Social Bookmarking is what I see people have the biggest challenge with. If you’ve ever found yourself feeling like Julie did on one of our, this will help.

Today we’ll take a look at what Social Bookmarking is. Tomorrow I’ll show you how you can use Social Bookmarking to build your Tribe and make more money!

What is Social Bookmarking?

Rather than me blather on with a lengthy written description, here’s a great video from the team over at Common Craft that puts Social Bookmarking into plain english.

Clean, fun, and simple right? Still have some questions? Ask it in a comment below. Julie was happy she got the answers, and she’s ready to make money leveraging Social Bookmarks. You will be too after tomorrow when I show you how Social Bookmarking can help build your Tribe and make you more money.

John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah are authors of the hit book Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. For media contacts or speaking requests & partnering inquires, contact J.P. at [krazycapitalist@gmail.com]. Or, share your thoughts & comments below.

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Want to feel a surging rush of free traffic to your blog? Then you must check this out now!

Deb and I are still in San Francisco, we’re actually headed over for a personal tour of the Googleplex right now. But after hearing about this new service to increase traffic to your blog for free, i just had to get this out to you.

Get a rush of serious traffic without any tricks, underhanded tactics, or any extra work at all.

Get your free blog traffic boost here.

If you market with New Media — then you MUST have this.

Grab it now while membership is still FREE!

Update: This was a widget called Blog Rush. It was discontinued by it’s owners. Sorry, but this sort of stuff happens.  We’ll be on the lookout for new traffic generators.

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