Get Cash for Tweets

There is no reason to hold back. How about some cash for those Tweets? Coach Deb talks below about how to accomplish that as she presents at the Dan Kennedy and Bill Glazer Conference.  Enjoy the videos!

See what attendees said about Coach Deb’s LIVE presentation at the Glazer-Kennedy Bootcamp

Your Online Business Secret Weapon . . .

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If you’ve had difficulty growing your business online as much as you’d like to, there’s a good chance it’s because you’re using outdated Web sites, cumbersome blogs and old-school marketing methods. QuanSite™ New Media online marketing and site-building software is an automated system that gets you found, gets you customers and gets you sales!

QuanSite™ software is for:

• Off-line business owners looking for competitive dominance in their local market and a reliable way to create streams of free qualified leads through their front door
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• Marketing consultants and sales professionals who want to make bigger profits in less time by using a rock-solid software platform that makes it easy to deliver results for their clients

If you’re looking for a faster, simpler, less-costly and far-more effective way to grow your business online — you are in the right place.

Sure every good business person knows they have to do the work up front to get results. But frankly, the only people who walk away from QuanSite™ are those who choose to work harder, not smarter.

QuanSite™ software harnesses, simplifies & automates the power of New Media to create a successful Web presence for you and your business. We install it, maintain it, upgrade it, secure it & make sure it’s working FOR you . . .

you feed it & grow! It’s that simple.

How Do I Get A QuanSite?

All you need to do is pick a domain name and we’ll register it for you. Already have a domain name registered that you’d like to use with the QuanSite System? Just tell us what it is and we’ll see that a QuanSite is designated for use with that domain.

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To start the sign up process, CLICK HERE.

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What if I were to personally introduce you to someone who started online with only a few hundred dollars in hand and was able to quit his job less than six weeks later. Do you think you could learn something from that person?

Well, author Frank Rumbauskas is the man I’d like to introduce you to. Three years ago he went from being a typical salesman stuck hammering out the usual corporate grunt work . . . to become a New York Times AND Amazon #1 Bestselling author with his book “Never Cold Call Again: Achieve Sales Greatness Without Cold Calling.”

Now finally, he has released his follow-up to that killer Bestseller with the brand new “Never Cold Call Again Online Playbook.” Even though it’s $13, to just call it a “book” is kind of a disservice though. It’s more like an Internet Marketing course I’ve seen other Internet Marketing “gurus” charge $2,000 for at events.

That’s the reason I felt compelled to write this book review.

First a little more about me, Frank & our common mission against “the evil ones” . .

I want to disclose up front that I am friends with Frank. I met him on a cruise several years ago, and I have spent many hours drinking good wine and smoking awesome cigars with him.

One of the big reasons Frank and I have spent the time together we have is because we share the same opinions about many things. One of them being the shame that some Internet Marketing hucksters have brought upon the words “selling” and “marketing.”

Many today, especially those in “Social Media,” would like to point one big finger blindly at ALL marketers and sales people and shout “danger!” Instead of identifying Marketplace Molesters, List Pimps and Conversational Sociopaths for who they are, these Social Media Gurus promote trite little sayings like “start connecting” as a formula for success.

Dangerous stuff! Downright evil when you consider most of those “experts” still hold down full time jobs while spreading their “advice” on successful marketing.

FACT: connection without conversion is useless! It’s true in business AND in your personal life. (Ever go on a date without one person saying “yes”? And no one in business makes a dime off connections, it’s “yes” that makes you money.)

The fact is that our world would be the Dark Ages without the commerce created in the free market by entrepreneurs, marketers and sales professionals.

The reason I mention this is that far too many entrepreneurs have neutered themselves when it comes to marketing and selling. This is especially true online.

When you combine this with the fact that many business people have been fed a load of crap by supposed “marketing gurus” selling success while still living in an apartment or working 100+ hours per week, you have a recipe for failure. No wonder why so many people trying to market online stumble, fail and give up.

And that’s why Frank’s new book Never Cold Call Again Online Playbook is SO welcome. Frank is the real deal. I’ve seen his lifestyle. I know he walks the talk. He has built a real online business helping real working people achieve real success. And now he’s sharing how you can start down the same path yourself . . . in a $13 paperback book!

Who’s the “Never Cold Call Again Online Playbook” for?

It’s for newbies, novices and marketers even with moderate experience.

If you’re new to marketing online … if you’ve been marketing online for a while now but falling short of the results you want … if you know there really are no shortcuts to millions, but that there ARE shortcuts to understanding, mastery and confidence (all of which lead to success) — then this book is for you.

Never Cold Call Again Online Playbook — the good, the bad & the ugly

In Clint Eastwood’s classic Spaghetti Westerns he had a knack for making things simple. The movie The Good, The Bad & The Ugly is a perfect example. I find that formula is a fun way to find the true value in things like a book.

The Good . . .

Frank does an excellent job of structuring the book and making things simple. He takes the 39 to-the-point chapters of the “Never Cold Call Again Online Playbook” and neatly wraps them into six parts that build logically and sequentially:

• PART I: Online Marketing Today, lays the foundational groundwork so often missing from any material dealing with online marketing. Having context and reference points is why so many business people fail even when applying proven strategies and tactics.

• In PART II: Building A Brand Online, Frank covers the importance of establishing a solid brand before embarking on any marketing campaign. Those of you who know the Tribal Seduction formulas for success and have built your Persuasive Selling Platform know how powerful an impact this can have on your success (and your profits) — so enough said here.

• PART III: Building Buzz Online, covers the basics of using New Media to get people engaged and spreading the word about you. Frank includes some unique twists on common practices that make a big difference in conversions. (There’s that magic word again.)

• PART IV covers how to generate highly targeted, high-value traffic. This is where the “Never Cold Call Again Online Playbook” begins to really come alive. And Frank isn’t shy about revealing some cold hard facts that many marketing gurus will not tell you for fear of being revealed simply as “wizards behind a curtain” just like in the Wizard of Oz.

• In PART V: Turning Traffic Into Sales, these 31 pages will likely reveal more simple little profit boosting tactics that you can practically apply than you’ve gotten after dropping thousands of dollars on an Internet Marketing seminar or course.I can tell you personally that one strategy Frank goes over re: shopping carts and order pages meant a 400% increase in order completions on the launch of our new QuanSite New Media marketing software & Social site-building system.

• And in PART VI: Unlock Hidden Back-end Profits Frank wraps things up with a bow revealing strategies that are the easiest way to leverage all your hard work into major, major low-effort dollars. With these closing chapters you’ll understand why so many people who market online leave so much money (and good will) on the table…and you’ll know how to avoid that trap yourself.

The Bad . . .

Well, the bad thing about the “Never Cold Call Again Online Playbook” is that some people may find it too simplistic. And while I may agree in parts, that is only because of my own experience and knowledge, not due to any shortcomings on Frank’s part.

Also, some may claim that Frank is using the book to lead into some of his more advanced programs. They’ll claim this is “bad” but I don’t really see it that way, and neither should you.

Honestly, many people will be able to fork over the $13 for the “Never Cold Call Again Online Playbook” and run with it on their own. Others who get the book may want or need extra help integrating strategies into their own businesses. Ultimately it’s your decision. We don’t need “protection” against such opportunities. We’re all adults here, right?

The ugly . . .

Frank is a lot like me. He doesn’t mince words and says it like it is. You’ll get a lot of tough love in the “Never Cold Call Again Online Playbook.” Frank doesn’t promise you big results overnight or without working for it. But if you follow the floor plan that Frank has laid out in the book, you WILL get to the “corner office.”

Get the book for yourself and see for yourself

Babson College (the #1 ranked business school for entrepreneurship) did a 12yr study which revealed something interesting about successful people. The successful people in business and life take action with no guarantee of success. Failures always want a guarantee.

Heck! Even if you don’t take my word for it, the “Never Cold Call Again Online Playbook” is $13 lousy dollars. Can you find a lower cost of taking action on your success than that? You know you can’t, the smart thing to do if anything I’ve said here resonates with you is for you to take action to grab the book now!

Remember — this is a published book by Wiley. It’s on Amazon, Barnes & Noble, Borders, wherever you like. There’s no catch. There’s no “forced continuity.” Under $15. One time. Seriously. (That’s less than the cost of SHIPPING on the average info product.)

And Frank’s even throwing in a ridiculously valuable list of bonuses when you buy it during the initial release, (smart marketing in action) including a full unlocked copy of his coveted ‘AdWords Inside Secrets’ e-book! Click here to check out all the bonuses before buying the book.

There are two kinds of people reading this right now:

1. Those who will take immediate action and get this amazing new book for under $15 (which is practically free) and will experience the same kind of Internet Marketing success that Frank has, along with those he has taught.
2. The rest will ignore this book review and recommendation, go on doing what they’ve always done, and never reach the level of an “Internet Marketing Master” like Frank has.

Which will you be?

The choice is obvious so at least do yourself a favor, check out the bonuses here. You’ll be able to link right over to Amazon and look inside the book and decide if it’s a $13 investment that’s right for you.

After you’ve read the book, come back and share some graffiti in a comment below letting me know what you got out of it, what you applied and what money it made you. I’d love to hear your success story and how many hundred times over you multiplied your $13 investment.

Leave your thoughts in some graffiti down in the comment area below.

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Last night Coach Deb was live with Mike Filsaime at the MarketingDotCom command center in Long Island, NY. In a fun and light “Friday Night Live” format Deb and Mike share a wealth of strategies and tips from successes achieved with New Social Media.

Watch the replay below now and you’ll learn things like:

• How to get hundreds of people to LIVE! off-line events using twitter and other Social Media

• Tips on hastags and FriendFeed

• How to get 23,000 visitors from Twitter

• A sneak preview of the NEW New Media online marketing software & social site-building system — Quan$ite™

The first few minutes start out slowly as the crew gets things set up, but I promise you it’s worth the wait once Deb and Mike get rolling.

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There’s a rising trend in social media: squatters.  Seems that the latest Twitter trend is for squatters to snatch up trademark Twitter IDs.  Nicole Kidman, Coca Cola, and Nike have all had their names snatched up by others.  (You can read the full Squatters Creating Twittering Confusion article.)  Even Kayne West spoke out against Twitter and called on the site to take down the user tweeting under his name.

We all don’t have the power of Kanye or Coca Cola or Nike but there are steps we can take to protect our name and our brand across the different social media networks.

If you’re not a member of this Tribal Seduction Tribe, you may have missed the LIVE show Coach Deb was on last week talking about Protecting Your Social Media Identity.  It’s a short video – designed to motivate you to TAKE ACTION to protect your brand, build your reputation online, and get you Traffic & online presence all over the internet!

There are specific action steps for you to take to lock up your first and last name, brand and company name on the different social networks.

ACTION STEP: Lock up your first and last name on the different social networks. Lock up your brand or company name.

Be sure to lock up your name on the following sites:

• Twitter
• Facebook
• Squidoo
• FriendFeed
• Plurk
• YouTube
• LinkedIn
• MySpace

Try to grab the same user name if you can.  Lock up your name and brand even if you’re not going to be actively using them.

And share your own favorites by clicking the comment button below.

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Online video is the #1 strategy you must incorporate into your New Media Matrix.  If you’re not posting your own online videos to your blog, you’re missing out on one of the best ways of creating meaningful connections with your tribe.

If you’re not a member of this Tribal Seduction Tribe, you may have missed the LIVE show Coach Deb was on last week talking about Online Video and getting the Reality Mastermind Guyz to share their best tips for online video. But you can catch the first 30 minutes of the show right here:

Please forgive the poor sound quality in the beginning.

We received feedback that our voices couldn’t be heard and we adjusted the mic accordingly. Well, apparently people were able to hear the star, James Wedmore speak. As for “the others” well, we were mere pawns on his show anyway. (I think he set it up so this would be the result

Ustream was a wee bit glitchy for this LIVE video show. BUT this goes to prove the power of video. The number of participants only continued to GROW by the minute, despite our voices coming in and out.

Lesson of this “poor video quality”? Just DO It!

And as David Grau pointed out, “Just Keep Swimming” is the other hidden lesson in this video. (Hidden because you could probably barely hear him! Thank goodness for the clever post it notes! Sexy visual, wouldn’t cha’ say?)

Deborah Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. She and her partner John Paul are authors of the hit book Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. Also known as “The Twitter Queen” she co-authored the first published book on Twitter, available now in bookstores everywhere: “Twitter Revolution” Grab your copy now on Amazon and get the edge on the hottest social network!

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Change is inevitable. Any savvy online entrepreneur who wants to remain relevant and be ahead of the curve understands that change requires surfing the bleeding edge of technology.

So the question in our minds must always be: “What’s on the horizon and how can I use that to get ahead of my competitors today?”

JOIN COACH DEB & Chat LIVE!

Thirty years ago, there was no internet. Five years ago YouTube was still just a dream. If you watched Biz Stone and Evan Williams on The View this morning, you’ll know that three years ago, Twitter didn’t tweet.

Today, we literally don’t have to leave our computers to book a flight, pay a bill, find a new home or even connect with our tribe of loyals.

The Internet, YouTube and Twitter are part of our daily lives.

No one could predict the impact each development would have. In fact Bill Gates famously admitted:

“Sometimes we do get taken by surprise. For example, when the Internet came along, we had it as a fifth or sixth priority. It wasn’t like somebody told me about it and I said, ‘I don’t know how to spell that.’ I said, ‘Yeah, I’ve got that on my list, so I’m okay.’ But there came a point when we realized it was happening faster and was a much deeper phenomenon than had been recognized in our strategy.”

Don’t get taken by surprise!

Join me this Thursday for a special Ustream LIVE broadcast where I’ll share The #1 Thing you MUST be focused on when creating your Web Presence. I’ll be streaming LIVE from Hawaii with the Reality Mastermind Guyz.

Visit Chat with Coach Deb for more details on the show, and join my Tribe to get on tomorrow’s FREE Broadcast.

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Now that Oprah is on Twitter and a number of other celebrities like Ashton Kutcher with a million followers and counting, has the Death of Twitter arrived for business owners using social media to grow their business?

If you’re not a member of this Tribal Seduction Tribe, you may have missed the LIVE show Coach Deb was on this week talking about Twitter and the controversial debates in the Twittosphere. But you can catch the first 30 minutes of the show right here:

In this video you’ll hear strategies that no one in the internet marketing community is talking about. Coach Deb will reveal tips to help you get better SEO ranking for your hubsite. Along with easy to implement tips when networking on Twitter, and what’s even more important than focusing on Twitter.

Be sure to have a notebook handy, because Coach Deb will challenge you to list ACTION items that you’ll do right away as soon as you finish watching this show.

NOTE:
32:06 minute mark: there is a brief volume bump when guest Ines calls into Coach Deb’s cell phone.

36:53 Video ends once Ines joins in because of technical challenges with the recording. So if you didn’t catch what she shared LIVE – be sure to watch your email for your invitation to the next LIVE show when Ines will make a guest appearance.

I mentioned the next LIVE show will be next Thursday 7pm EST, however we realized there was a conflict at that time, because that’s when Coach Deb & her team will be holding private Webinar for BLOGi360 hubsite members.

So – the next FREE Live Broadcast will begin 5pm EST - but details on where it’ll stream from (since Ustream is way too glitchy) will come via email to subscribers of this Tribal Seduction Blog. (Stay tuned for details.)

What do you think about what Coach Deb reveals about Twitter? What do you predict “the next big thing” will be in social media? Be sure to share your Twitter ID when you share your thoughts about this broadcast in the comment section below.

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n this bootleg New Media marketing audio podcast, multiple best-selling author Keving Hogan interviews Coach Deb on what it takes to be a success using Social Media.

This 62-minute audio podcast is JAM-packed with tips, strategies & tactics on the fastest way to grow your business using New Media channels like Facebook, Twitter, blogs & mobile media. You’ll get the answers to questions like:

• What are you doing that could be making you UN-successful in today’s New Media marketplace?
• Are you making personal branding Faux Pas on a daily basis?
• What do you need to do different to be successful selling and marketing with using New & Social Media channels?
• What’s the fastest, easiest, funnest way to create, attract & grow a Tribe of raving fans?
• …And much, much more in this fast-paced Tribe-building hour of insightful interview

The conference Deb and Kevin mention is Kevin’s world-renowned ‘Influence: Boot Camp‘. She’ll be giving a rockin’ presentation & playshop in Las Vegas at this event this March. The bonus $297 DVD set (”Social Media Simplified” with herself, Mari Smith, Simon Leung, Denise Wakeman & Nancy Marmolejo) offers in the audio as a FREE bonus is only vaild when using this link for the March Influence: Boot Camp.

Listen in or download to your iPod/mp3 player to listen in on the road. *Note: the echo in the beginning goes away after 1st 45-seconds. It is a bootleg after all.

Enjoy!

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My latest column is up for you at Entrepreneur Magazine:

When Blogging Advice is Bad for Business Owners

Read the column and let us know what things have held you back from using a blog more effectively for your business. What are some of your wins? Who do you learn from to use a business blog more effectively?

Enjoy!

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Madison Avenue advertising firms do it. Mainstream marketers do it. Political campaigns do it. They all piggy-back on the emotional anchoring created by famous singers, actors, and sports figures. It’s a marketing strategy with a proven track-record. People bond emotionally with people, with personal brands, and with your Primal Key™.

But what about online you when you’re marketing with New Media? How can you harness the momentum created by emotional anchoring and piggy-back off of words, quotes, images, or sounds that people are already familiar with?

It starts by understanding the simple truth of why emotional anchoring works in marketing. That is…

People buy what they like, and they like what they know

Familiarity breeds comfort. When you’re familiar with something or someone, you know what to expect. That makes things comfortable. More importantly (for marketing and sales purposes) familiarity and it’s offspring comfort both act to turn off the natural defense mechanism (skepticism) we all employ to protect ourselves.

Leveraging emotional anchors works so well in marketing because it accelerates familiarity and comfort. Its’ impact is instant, subconscious, and undeniable when it comes to boosting conversions.

Now, you may not be able to afford to pay Beyonce or Tiger Woods to appear in commercials for you. But you CAN leverage existing visual and auditory anchors, and using New Media Marketing — tie them to you, your product or your service. And you can do it in much easier, and much more cost effective way!

Here’s an example to get those Tribal Seduction mindset wheels spinning in your head.

A few good marketing ideas…

If I say "You can’t handle the truth!"… what movie do you immediatley think of?

"A Few Good Men." Right! It’s one of the most often quoted movie lines.

On the outside chance you haven’t actually seen the movie, you probably know what movie it came from and the context in which it was said. It’s familiar and it’s comfortable because it’s known.

The line was used in the climax of the movie. In what also was the most emotionally charged scene of the movie.

So where does New Media come in on this?And how does this help you with your marketing?

Well, lets take a look at a couple examples of how this famous movie quote was used in online videos. A few notes on what was done right. What could be done better. And what creative ideas you can come up with after looking at this mini-case study.

First the original clip

Let’s put things in context with the actual unedited clip from the movie.

OK, pretty powerful scene right? One of the most memorable in recent movie history.

So what can be done with this in New Media?

Follow along with me for a few minutes and find out.

Now, two examples: the good, the bad, and the "could be better"…

First; here’s funny adaptation that you’ll get a kick out of… especially if you’ve ever been attacked for being a good creative marketer.

Video Example #1:

The Good:

• Excellent voice over impersonating Jack Nicholson for Anchor Bridging
• Professional editing
• Emotional bonding with target audience through humor that anyone in marketing or advertising will "get".
• Using the "language" of the Tribe (in this case marketing and advertising pros)

The Bad:

• Questionable use of copyrighted material
• No Tribal Call-to-action

The "could be better"

The lack of a Tribal Call-to-action could easily be overcome by adding a "Holy Grail Trail" for the target audience to follow.

For example: Get viewers involved by running a contest that is promoted with a non-intrusive footer and/or closing credits screen. The contest could be as simple as an invitation i.e.: "Got a inter-departmental power struggle story? Share your story at www.CreativeMarketersUnite.com/contest/ and get a shot at winning a new Apple iPhone!"

Even a simple "More creative humor brought to you by…" as closing credits would have been better than the lack of any Call-to-action as this video had.

FACT: unless the lack of an obvious call-to-action is strategic (a good thing, especially with a Holy Grail Trail) — the number of views on a video doesn’t mean diddly to you as a New Media Marketer. It’s your Tribe taking action that puts dollars in the bank.

Video Example #2:

Next; another funny variation… this one completely original

The Good:

• No issues with copyrights
• Anchor Bridging and humor with the obvious baldness of the CEO of Tyco
• Emotional bonding with target audience… in this case Traders and Investors, best described by their tag line "Stock culture meets pop culture."
• Using "experiences" the Tribe can relate to. A totally different take on why a stock is trading at all time highs or lows.
• Channel congruity when viewers visit the WallStrip.com site. (Video leads to video.)
• Seducing the audience into discovering what Wallstrip’s main site has for them. By strategically creating a "hidden" trail for your audience to discover on their own, you can trigger a stronger commitment since the visitor feels that they are taking action on their own.

The Bad:

• No clear Tribal Call-to-action. A simple tagline in addition to the WallStrip branding would clraify that this is for investors, brokers and traders. People are pressed for time. Unless you create a direct bridge from the video content to a relative benefit waiting for viewers from your ideal audience, they’re not likely to go on the Holy Grail mission I just mentioned above.
• On some WallStrip videos on YouTube they had non-congruent, interruption-style advertisement overlaid on the video player. This is a distraction from the WallStrip brand, and more importantly — a weakening of the emotional anchors they are trying to leverage.

The "could be better"

• This is better than the first video, even though it still has no clear Tribal Call-to-action. WallStrip is looking to attract their Tribe of investment-types with their humorous parodies of corporate life. And based on their dozens of other custom content videos, it seems their lack of a clear call-to-action is strategic. Again; something as simple as a tagline added to the WallStrip logo would have a stronger pull on their Tribe.
• I came across some other Wallstrip videos that had a lack of congruity between the "tone" of the videos and the advertisements slapped on to the end. Their videos are fun, loose, and humorous and then they have some corporate looking person closing it out with an advertisement. That causes a break in rapport.

Your ideas…

• So what do you think? Which style video did you like better? Why?

• Did this mini case study give you a couple ideas to use in your New Media Marketing?

• What established emotional anchors could you piggy-back off to grow your Tribe?

Share your thoughts and ideas in a comment below. We’d love to hear what you’re thinking.

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