What if I were to personally introduce you to someone who started online with only a few hundred dollars in hand and was able to quit his job less than six weeks later. Do you think you could learn something from that person?

Well, author Frank Rumbauskas is the man I’d like to introduce you to. Three years ago he went from being a typical salesman stuck hammering out the usual corporate grunt work . . . to become a New York Times AND Amazon #1 Bestselling author with his book “Never Cold Call Again: Achieve Sales Greatness Without Cold Calling.”

Now finally, he has released his follow-up to that killer Bestseller with the brand new “Never Cold Call Again Online Playbook.” Even though it’s $13, to just call it a “book” is kind of a disservice though. It’s more like an Internet Marketing course I’ve seen other Internet Marketing “gurus” charge $2,000 for at events.

That’s the reason I felt compelled to write this book review.

First a little more about me, Frank & our common mission against “the evil ones” . .

I want to disclose up front that I am friends with Frank. I met him on a cruise several years ago, and I have spent many hours drinking good wine and smoking awesome cigars with him.

One of the big reasons Frank and I have spent the time together we have is because we share the same opinions about many things. One of them being the shame that some Internet Marketing hucksters have brought upon the words “selling” and “marketing.”

Many today, especially those in “Social Media,” would like to point one big finger blindly at ALL marketers and sales people and shout “danger!” Instead of identifying Marketplace Molesters, List Pimps and Conversational Sociopaths for who they are, these Social Media Gurus promote trite little sayings like “start connecting” as a formula for success.

Dangerous stuff! Downright evil when you consider most of those “experts” still hold down full time jobs while spreading their “advice” on successful marketing.

FACT: connection without conversion is useless! It’s true in business AND in your personal life. (Ever go on a date without one person saying “yes”? And no one in business makes a dime off connections, it’s “yes” that makes you money.)

The fact is that our world would be the Dark Ages without the commerce created in the free market by entrepreneurs, marketers and sales professionals.

The reason I mention this is that far too many entrepreneurs have neutered themselves when it comes to marketing and selling. This is especially true online.

When you combine this with the fact that many business people have been fed a load of crap by supposed “marketing gurus” selling success while still living in an apartment or working 100+ hours per week, you have a recipe for failure. No wonder why so many people trying to market online stumble, fail and give up.

And that’s why Frank’s new book Never Cold Call Again Online Playbook is SO welcome. Frank is the real deal. I’ve seen his lifestyle. I know he walks the talk. He has built a real online business helping real working people achieve real success. And now he’s sharing how you can start down the same path yourself . . . in a $13 paperback book!

Who’s the “Never Cold Call Again Online Playbook” for?

It’s for newbies, novices and marketers even with moderate experience.

If you’re new to marketing online … if you’ve been marketing online for a while now but falling short of the results you want … if you know there really are no shortcuts to millions, but that there ARE shortcuts to understanding, mastery and confidence (all of which lead to success) — then this book is for you.

Never Cold Call Again Online Playbook — the good, the bad & the ugly

In Clint Eastwood’s classic Spaghetti Westerns he had a knack for making things simple. The movie The Good, The Bad & The Ugly is a perfect example. I find that formula is a fun way to find the true value in things like a book.

The Good . . .

Frank does an excellent job of structuring the book and making things simple. He takes the 39 to-the-point chapters of the “Never Cold Call Again Online Playbook” and neatly wraps them into six parts that build logically and sequentially:

• PART I: Online Marketing Today, lays the foundational groundwork so often missing from any material dealing with online marketing. Having context and reference points is why so many business people fail even when applying proven strategies and tactics.

• In PART II: Building A Brand Online, Frank covers the importance of establishing a solid brand before embarking on any marketing campaign. Those of you who know the Tribal Seduction formulas for success and have built your Persuasive Selling Platform know how powerful an impact this can have on your success (and your profits) — so enough said here.

• PART III: Building Buzz Online, covers the basics of using New Media to get people engaged and spreading the word about you. Frank includes some unique twists on common practices that make a big difference in conversions. (There’s that magic word again.)

• PART IV covers how to generate highly targeted, high-value traffic. This is where the “Never Cold Call Again Online Playbook” begins to really come alive. And Frank isn’t shy about revealing some cold hard facts that many marketing gurus will not tell you for fear of being revealed simply as “wizards behind a curtain” just like in the Wizard of Oz.

• In PART V: Turning Traffic Into Sales, these 31 pages will likely reveal more simple little profit boosting tactics that you can practically apply than you’ve gotten after dropping thousands of dollars on an Internet Marketing seminar or course.I can tell you personally that one strategy Frank goes over re: shopping carts and order pages meant a 400% increase in order completions on the launch of our new QuanSite New Media marketing software & Social site-building system.

• And in PART VI: Unlock Hidden Back-end Profits Frank wraps things up with a bow revealing strategies that are the easiest way to leverage all your hard work into major, major low-effort dollars. With these closing chapters you’ll understand why so many people who market online leave so much money (and good will) on the table…and you’ll know how to avoid that trap yourself.

The Bad . . .

Well, the bad thing about the “Never Cold Call Again Online Playbook” is that some people may find it too simplistic. And while I may agree in parts, that is only because of my own experience and knowledge, not due to any shortcomings on Frank’s part.

Also, some may claim that Frank is using the book to lead into some of his more advanced programs. They’ll claim this is “bad” but I don’t really see it that way, and neither should you.

Honestly, many people will be able to fork over the $13 for the “Never Cold Call Again Online Playbook” and run with it on their own. Others who get the book may want or need extra help integrating strategies into their own businesses. Ultimately it’s your decision. We don’t need “protection” against such opportunities. We’re all adults here, right?

The ugly . . .

Frank is a lot like me. He doesn’t mince words and says it like it is. You’ll get a lot of tough love in the “Never Cold Call Again Online Playbook.” Frank doesn’t promise you big results overnight or without working for it. But if you follow the floor plan that Frank has laid out in the book, you WILL get to the “corner office.”

Get the book for yourself and see for yourself

Babson College (the #1 ranked business school for entrepreneurship) did a 12yr study which revealed something interesting about successful people. The successful people in business and life take action with no guarantee of success. Failures always want a guarantee.

Heck! Even if you don’t take my word for it, the “Never Cold Call Again Online Playbook” is $13 lousy dollars. Can you find a lower cost of taking action on your success than that? You know you can’t, the smart thing to do if anything I’ve said here resonates with you is for you to take action to grab the book now!

Remember — this is a published book by Wiley. It’s on Amazon, Barnes & Noble, Borders, wherever you like. There’s no catch. There’s no “forced continuity.” Under $15. One time. Seriously. (That’s less than the cost of SHIPPING on the average info product.)

And Frank’s even throwing in a ridiculously valuable list of bonuses when you buy it during the initial release, (smart marketing in action) including a full unlocked copy of his coveted ‘AdWords Inside Secrets’ e-book! Click here to check out all the bonuses before buying the book.

There are two kinds of people reading this right now:

1. Those who will take immediate action and get this amazing new book for under $15 (which is practically free) and will experience the same kind of Internet Marketing success that Frank has, along with those he has taught.
2. The rest will ignore this book review and recommendation, go on doing what they’ve always done, and never reach the level of an “Internet Marketing Master” like Frank has.

Which will you be?

The choice is obvious so at least do yourself a favor, check out the bonuses here. You’ll be able to link right over to Amazon and look inside the book and decide if it’s a $13 investment that’s right for you.

After you’ve read the book, come back and share some graffiti in a comment below letting me know what you got out of it, what you applied and what money it made you. I’d love to hear your success story and how many hundred times over you multiplied your $13 investment.

Leave your thoughts in some graffiti down in the comment area below.

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I’m about to share some extremely valuable information related to making more money and gaining more market share in a down economy. It is worth thousands to some, millions to others. Whether you see it as a rescue, revival or re invention – it will quietly revolutionize the way you market and sell. Please grab a pen and paper, and prepare to THINK through this for yourself when you’re done reading.

In every industry there is something called “the MUST buyer.” These are the ideal group to focus on in your niche because they have outside forces beyond their control literally or figuratively “forcing” them to take action… no matter whether the economy is up or down.

Good real estate agents will recognize the MUST buyer immediately. For example, there’s the professional who MUST relocate for a job. The family that MUST relocate due to kids needing to attend school in a particular district. The baby boomers who need a larger home to care for or to move close to an ailing relative. For Real Estate investors; it’s 1031 Exchangers who MUST buy another property within six-months of sale or face getting nailed with deferred taxes.

In health-and-fitness there are people with Diabetes, heart disease, or other ailments who MUST change their diet and exercise habits or die — literally. On the lighter, but no less urgent side, is the bride who MUST fit into that “dream dress” for the “big day.”

In investing there are people who MUST find a new way to invest for higher returns because, like or it or not, their kids are going to college in 3-years. It’s the retired person who MUST change their investment vehicles to protect their wealth. These are people who MUST act now, no matter what the economy is doing.

If you sell travel-related services, jewelry or any other “gift related” product or service there are dates that people MUST adhere to (or face the wrath of their spouse.) For example; there’s the wedding engagement and honeymoon. There’s the 1st, 10th, 25th and 50th wedding anniversaries that MUST be celebrated. Each with an escalating level of investment in both dollars and thought because they happen only once.

In all cases the MUST buyer has less of a concern on cost, and more concern about getting their issue solved right now!

The pregnant question…

No matter what industry, niche or area of expertise you live in; you have MUST buyers waiting for you (or anyone) to speak directly to them. Your competitors are highly unlikely reach out to them. What are you doing to find, woo and wow the MUST buyers in your Tribe?

Yes its going to take more work, more time and maybe even more of an investment to find your MUST buyers. But they are worth a lot more to your bottom line, so you can afford to (and should be willing to,) invest more time/money/effort in identifying them.

So the pregnant question is — who are the MUST buyers in YOUR Tribe? The more precise your answer, the better shot you have at finding, wooing and wowing them. If you’ve invested in the Marketing-for-Life program, be sure to add these to your Loyals Profiles in your Persuasive Selling Platform™.

The great thing about this is your competitors are sure to ignore this strategy; and even if they see you doing it, choose to ignore it because they’re too lazy, ignorant or stuck in the economy of the last 20-years to put in the extra effort copying you. You can choose to live like it’s the fat and sassy years of free-flowing credit and fictitious wealth… or start working by the rules of the New Economy. Which will you choose?

What are your thoughts?

Leave your thoughts in some graffiti down in the comment area below.

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n this bootleg New Media marketing audio podcast, multiple best-selling author Keving Hogan interviews Coach Deb on what it takes to be a success using Social Media.

This 62-minute audio podcast is JAM-packed with tips, strategies & tactics on the fastest way to grow your business using New Media channels like Facebook, Twitter, blogs & mobile media. You’ll get the answers to questions like:

• What are you doing that could be making you UN-successful in today’s New Media marketplace?
• Are you making personal branding Faux Pas on a daily basis?
• What do you need to do different to be successful selling and marketing with using New & Social Media channels?
• What’s the fastest, easiest, funnest way to create, attract & grow a Tribe of raving fans?
• …And much, much more in this fast-paced Tribe-building hour of insightful interview

The conference Deb and Kevin mention is Kevin’s world-renowned ‘Influence: Boot Camp‘. She’ll be giving a rockin’ presentation & playshop in Las Vegas at this event this March. The bonus $297 DVD set (”Social Media Simplified” with herself, Mari Smith, Simon Leung, Denise Wakeman & Nancy Marmolejo) offers in the audio as a FREE bonus is only vaild when using this link for the March Influence: Boot Camp.

Listen in or download to your iPod/mp3 player to listen in on the road. *Note: the echo in the beginning goes away after 1st 45-seconds. It is a bootleg after all.

Enjoy!

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This Tuesday February 10th — best-selling author & the undisputed king of influence & persuasion; Kevin Hogan — will be interviewing Coach Deb.

Kevin will be grilling her in his usual explicit fashion on how to use Tribal Seduction to attract your OWN Tribe.

Attend for FREE and learn the answers to these questions:

• Why is your Tribe (your followers & raving fans) the secret to your success in today’s economy?
• Where do you find those you will attract, lead & convert into raving fans?
• How do you influence them to follow you instead of someone else?
• And more (as Kevin is known to come with PLENTY of hard-hitting questions)

Coach Deb will also share with you:

• How to connect with your tribe so you don’t alienate them
• Where you should meet with your tribe (online and offline) to maximize bonding, rapport & trust

Deb of course authored of ‘Secrets of Online Persuasion‘ with me, and she also authored the original and definitive hands-on guide to leveraging Twitter for your business — ‘The Twitter Revolution‘. She’ll be giving a rockin’ presentation & playshop at Kevin’s world-renowned ‘Influence: Boot Camp‘ in Las Vegas this March.

Learn directly from someone who started at zero and built a loyal, active and powerful Tribe… AND how you can do the same!

REGISTER NOW

The interview is Tuesday February 10th at 6 PM Pacific, 8 PM Central, 9 PM Eastern.

Register for the number to call and access code simply by sending a blank email to: registerdeb@kevinhogan.com

Kevin’s team will hook you up and send you a reminder before we go live on Tuesday too. Coach Deb & Kevin will share a little about the ‘Influence: Boot Camp’ and how — if it’s right for you — you can get the opportunity to attend with a substantial discount and gifts.

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First Tweetup in TV History was held on Wednesday, January 21, 2008 when Deborah Micek (Aka: Coach Deb) was interviewed by Andy Bumatai on his TV Show about Twitter and Social Media with two other guests, Arleen Anderson and Lincoln Jacobe.

The book Andy Bumatai referenced on the show was Twitter Revolution found directly on Amazon.

Part 1 from TV show
Andy Bumatai introduces “Social Media” to the audience and relates it to current events.

Part 2 from TV Show -
Where Guests are introduced & the discussion begins!

Part 3 from TV Show -
Where @AlohaArleen & @CoachDeb begin to debate about what Seduction really is (and is NOT):

Part 4 from TV Show -
When guests gave business owners tips on how they can use Twitter for business & marketing:

It got a little heated on the Andy Bumatai set when @AlohaArleen said she begged to differ with @CoachDeb and stated, “I don’t want to seduce my audience.”

Here’s a “behind the scene shot” of the studio.

NOTE: Deborah Micek couldn’t bring the Twitter Revolution book on the set b/c of the green screen the TV show was filmed in front of. Since the cover of the book was green it woulda looked funky with the background pouring through!

You’ll find more behind the scenes shots to see how the production was put together, and some of the LIVE audience members there for the LIVE Tweetup on Deborah Micek’s Facebook profile.

But back to the debate… Who doesn’t want to charm and seduce their audience? Now it’s your turn to get in on the debate. What have you learned from this blog about Tribal Seduction? And what would you say to someone who doesn’t get it yet?

Perhaps you’re a student from the Tribal Seduction Course, and you know even more about what Seduction really is and is not. Share your thoughts about seducing your audience (as opposed to the typical old-school marketing slam and spam strategies used) in the comment section below.

How would you describe Tribal Seduction in business to someone who is unfamiliar with this new form of marketing in the 21st Century?

Author: Deborah Cole Micek
Social Media Strategist
AKA: @CoachDeb on Twitter

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Go behind the scenes with Coach Deb at Splash Media Studio
in Dallas, Texas as she was getting prepped for a TV interview for
a new network: Elevision TV “TV that takes you to a higher level”.

Mari Smith was co-conspirator here and took some behind the scenes
footage while Bill Hibbler from eCommerce Confidental was in the blue
room with me interviewing me about Twitter & the Twitter Revolution
book.

Elevision is a new TV channel that will be on next year. I was
honored to be among the inaugural crew that was in the studio for
a series of business building interviews. Topics discussed in the
interviews for the different shows ranged from social media to growing
your business using best practices with some of the world’s best
business minds.

It was a blast, made brilliant connections for BLOGi360 among other things I’ll be excited to share with you in the New Year… but for now… I’ll give you a sneak peek at what Mari Smith and I were up to this month in Dallas.

You’ll see the panic they almost put me in… and I hope there are other Tweeters out there who share my pain. Afterall… how can you do an interview highlighting the power of Twitter and not be able to tweet about it. Right?! C’mon now – who feels my pain? (please stand up – and comment below if you felt my pain/anxiety in this video… just a lil’ bit? Or if you think I’m TOO much of a TwitAddict. I can take it. Really! I can

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Saturday night Deb and I stopped at Ala Moana mall before heading out to dinner in Honolulu. As Deb was doing her “shoppinnnng” thing I was on the hunt scouting for examples of Tribal Marketing. I found it at our second stop — the Jimmy Choo store.

With my shoe fetish in control I “dragged” Deb into the store. (Yeah, kicking and screaming. lol) And within two-minutes I was struck by a Tribal Seduction marketing principle I failed to pick up on in previous visits. The profit-producing power of story.

Why is that Jimmy Choo shoes command $400 to $4,000 and more?

Sure Jimmy Choo shoes are hand made (first in London by Choo himself, then after 96′ in Italy.) And yes Jimmy Choo Ltd. has a team of four designers who’s only job is to create to-die-for shoes and handbags.

But what’s the real profit power behind the Jimmy Choo brand? It’s something that as a Jimmy Choo lover you might not have realized, because it’s something that is never said. It just is. (A key in effectively using Tribal Seduction marketing.)

Ultimately the Jimmy Choo brand is not only the story of the man behind the name, but also the fortuitous linking of his story with the greatest real-life fairy tale of the 20th Century.

Jimmy Choo was born in Malaysia in 1961 to a family of shoe makers and made his first shoe when he was 11 years old. OK, authenticity. Good start for a story.

After attending college in London he opened his own workshop in 1986 and gained international fame when his creations were featured in a record eight pages in a 1988 issue of Vogue magazine. Public recognition of passionate pursuit of excellence. Another good element of the story.

But the real boost in the Jimmy Choo story comes with the loyal patronage (and vocal sharing of passionate love for hand made Jimmy Choo shoes) by Princess Diana. The real-life fairy tale Princess became the catalyst for dozens of other celebrities to become Jimmy Choo Loyals as well; spreading the story, passion and love of shoes even further.

Jimmy Choo = beauty, elegance and sexiness… protected by price

Today the Jimmy Choo philosophy, as stated on jimmychoo.com is:

… to create exclusive shoes and accessories that are both luxurious and practical for all occasions, while at the same time creating a look that’s instantaneously recognized as “Jimmy Choo”. The understated distinctiveness of the brand, and its integrity, is controlled with the limited distribution of the products to a few select retailers.

Jimmy Choo shoes are void of obvious labels and logos. Yes, you are marketing and reinforcing the brand when wearing the shoes. But with a Tribal Marketing approach it’s subliminal and seductive, not in your face. It takes a true shoe lover to know and recognize Jimmy Choo’s. You know you’ve met another member of your Tribe when someone recognizes your Jimmy Choo shoes.

The story behind the brand is protected and kept intact by the unique use of materials and exclusivity of both pricing and distribution.

Sure customer service and the experience of buying Jimmy Choo shoes is part of the aura. But the true profit-producing power of the brand remains the authentic story of the founder imperceptibly linked with the fairy tale stories of the rich-and-famous Jimmy Choo Loyals. It happens when you first slip your foot into the shoe… or watch your lady slip her’s into a pair.

What about you?

• What’s your story? Have you given thought to how it relates to your business?
• Do you agree that the Jimmy Choo story teamed with the fairy tale is a big part of profit-producing power of the Jimmy Choo brand?
• Are you passionate about Jimmy Choo or any other brand because of the story behind it?

Share your thoughts in some graffiti below.

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We recently added a free bonus download for new subscribers to the Seducer’s Journal here at TribalSeduction.com — the Tribal Marketing Playbook We sent a download link to all current subscribers last week, but if you missed that email we’ll be resending that in a follow-up email later today — so keep an eye out for it.

In the Tribal Marketing Playbook you’ll learn:

• What the Tribal Marketing construct is

• Why seeing your target audience just as one Tribe will short-change your results

• How to use the Tribal Marketing Power Matrix to leverage your time for bigger returns with less effort

• How using only the "obvious" approach to marketing to a Tribe can cost you more time, effort and money than the Tribal Marketing Influence Pathway

• Why the Influence Ladder is your key to high-leverage persuasion (online or off-line)

• And lots of interactive strategy sheets to put ideas you get into action. (Why it’s called a "Playbook" )

You definitely want to grab this Playbook and devour every page as quickly as possible. It will open your eyes to an entire new way of marketing and growing business. One that’s more fun and profitable!

So as a current subscriber to watch for your direct email later today. And if you like what your Tribal Marketing Playbook does to expand possibilities for you and give you new actionable ideas for marketing your business, please invite your friends to subscribe to the Seducer’s Journal.

If you’re not yet a subscriber to The Seducer’s Journal, you can grab a free 6-month subscription by registering at the top of the left-hand sidebar, or on the home page.

Enjoy!

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Plurk, Jaiku, identi.ca. All New Media marketing channels. Services that are trying to topple the king of the micro-blogging hill — Twitter. But they’re all falling short. And understanding why they’re failing will help you attract, grow and protect your business — no matter whether you’re selling widgets in Peoria or downloads worldwide.

See — it’s not just the Twitter API or its coding that is insulating Twitter.

Nope! Far from it.

And it’s not all the cool apps that have been built around Twitter (like Summize, Twemes, Twhirl, etc.) They help solidify Twitter’s position. But they’re all actually a RESULT of Twitter’s leadership, not the cause of it.

The reason Twitter still stands as the top choice for the #1 choice of micro-blogging for New Media marketing goes much deeper than coding, apps or APIs.

It’s all about seduction…

Three Tribal Seduction™ principles keeping Twitter at #1

Let’s take a look at the real reasons for Twitter’s current ability to fend off all comers, and see how you can apply these lessons in your own business.

1) Fantasy (or “story”)

Twitter, Tweets, the Twitter Fail Whale and the entire cast of cartoon-like characters in Twitterland — they all make using Twitter fun. It’s engaging and entertaining.

It’s a fantasy land where you can make up your own stories.

2) Insider language

If you use Twitter you’ve probably grown accustomed to using terminology like Twemes, TwitCast, TwitAholic, follow, @, DM’s, and more.

It’s an environment we can escape into using a language that “outsiders” just don’t understand. That’s key in Tribal Seduction for the same reason it’s key to the power of cults. It makes members of the Tribe “insiders.” You’re in-the-know and everyone else is on the outside.

But most importantly…

3) The Tribal Factor™

The Tribal Factor™ is something that’s bigger than you, your product or your service.

• It can be a movement (like the “green” movement.)
• It can be an ideological-based loyalty (like Apple / Mac users.)
• It can be a life-enhancing value that’s accessed and reinforced by subconscious social beliefs. (Like Twitter, where connection and attention are attained AND retained by popularity. Much like your high-school days.)

Of course it can be all three blended together, which is even more powerful. Event then the Tribal Factor™ is much deeper than these individual approaches, but they at least give you a good idea.

The bottom line is —

Seduction trumps function every time!

Benefits. Functionality. Value.

BLAH! Fagedaboudit!
Go flush that crap down the toilet!

Listen, true value only comes when you take a core function (open source or proprietary), add a human interface that leverages embedded psychological triggers and wrap it all in a blanket of Tribal interaction.

At a quick example to really bring it home

A service like identi.ca is the result of the typical left-brain dominated techie-geek mindset of the open source community. Plurk tries to be different, but its interface looks like the result of a night coding by some drugged-up hippie programmer. Jaiku, well we won’t even go there.

The bottom line is in all the cases of Twitter wanna-be competitors, they’re missing critical Tribal Marketing principles. The story, the language, the Tribal Factor, the embedded social triggers — they’re all missing!

Why loyalty is king of the hill

All three of these Tribal Seduction™ principles have more impact on loyalty than you can imagine. Twitter has attracted, seduced, and gained the loyalty of a Tribe.

And that’s pretty powerful when you consider the fact that users of Twitter experience regular downtime and frustrating “Fail Whales.”

The Twitter Twibe may have many bands and clans within it. And many will test competitive services as they come along. But they’ll only leave Twitter when the rides at another amusement park are more fun and exciting.

The question you have to answer for yourself is —

how will you seduce your Tribe and turn your marketing, brand and business into an amusement park your Loyals will rave about for life?

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