We all know proof sells by building trust. You can provide proof in the form of words, pics & testimonials. But when it comes to proof, nothing has more of an impact than your ACTIONS!

And there’s a certain type of action that wins you a Tribe of Loyals who stick by you through thick-and-thin… even in the tough New Economy we’re all facing. It’s a level of committed action that bonds you and your Tribe together.

Let’s have a quick meeting on the beach & you’ll see what I mean:

Now this doesn’t necessarily mean going out and getting in actual physical duels or fights for your Tribe, industry or niche. That probably wouldn’t be good for business unless your Tribe is fans of UFC (Ultimate Fighting) or WWE (World Wrestling Entertainment)… or the Jerry Springer show. LOL!

Seriously though! How many of us really go out into the marketplace and get bloody for our Tribe. Standing up for the rights of Loyals of our Tribe or our Tribe as a whole. Taking the arrows leading the charge on a topic, cause or opportunity affecting our Tribe.

A practical example of getting bloody for your Tribe…

Listen… to survive and succeed in business in the New Economy it takes more exceeding of expectations & delivering an outstanding quality of product or service. That’s a basic expectation that must be met. More importantly, there’s no “blood on your face” and hence no emotional bonding. One simple way to get both is to advocate for the rights and needs of your Tribe.

For example, I’m vigilant in advocating for the rights of small business owners with state and Federal government. I take action not just because I’ve been an entrepreneur since starting my  first business at age 12; but because I know we as a group are in the cross-hairs of the looters in office.

I’m passionate about revealing the path to prosperity, which is now contrary to common consensus. I don’t care if I turn off some who “don’t get it.” Their opinion doesn’t matter to me. I only care for the Small Business owners and solopreneurs who battle to overcome barriers carelessly thrown in their way on a daily basis… and any entrepreneur who knows me knows I’m willing to “get bloody” doing that.

How do you get bloody for YOUR Tribe?

Realize this truth — people may buy from a good marketer or salesperson. But they will only stand loyaly behind a leader in good times and bad. And a leader has to be willing to get bloody and risk broken bones.

• How have you gotten bloody for your Tribe in the past? Could you do it again? Or maybe even on an ongoing basis?
• What are you doing to go beyond boring words to prove yourself to your Tribe?
• What could you do to win the trust of more members of your Tribe turning them into Loyals?

Share your experiences, thoughts & ideas in some graffiti in the comment area below. Let the tribe know what you’re willing to do to win their loyalty.

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Authenticity and transparency. Are they important marketing in today’s New Media marketplace? You bet! Are they, as some have proposed, the “currency” of social media? Not if you’re a business owner or marketer. Here’s why this currency concept can slowly suck your energy and profits, and what the cash-creating alternative is.

Do buzz-words equal bucks?

Authenticity & transparency are Social and New Media buzz-words. That’s fine.

The dangerous thing is when these buzz-words are used by Social Media “experts” in a way that leads people to think they are cash creators. But are they really?

There are literally billions of POOR “authentic” people around the world who are completely “transparent” in their daily lives. Most of these people struggle from day-to-day trying to make ends meet. Many are simply struggling to survive.

When’s the last time you paid your mortgage or car payment with authenticity? Are you earning interest on your transparency account at the Social Bank of America? Of course not.

Come on, currency is just a word… isn’t it?

Now you may be thinking I’ve gone too far here. That “currency” is just a word. But words do have power. The power to focus. To stir up emotions. To make connections between what’s known and what’s new. And that’s why the currency concept is a profit killer.

Look, the definition of currency is a unit of exchange that facilitates the transfer of goods and/or services.

When people say authenticity and transparency are a “currency” it’s a direct implication that there is transactional value there. Authenticity & transparency cannot be exchanged, stored or compounded as currency can. Putting the focus on authenticity and transparency creates a fuzzy financial future for business owners and marketers.

So what’s a better way to look at authenticity and transparency?

Authenticity and transparency are merely the lenses by which people perceive congruence, character and trust. To harness their power you must act like an optometrist who adjusts a person’s vision using their Optical Refractor (yep that’s what that funny machine is called.) Instead of using a complex machine with lots of numbers, you develop the skills to control and adjust what people see when they look through the lenses of authenticity and transparency.

• Authenticity and transparency are the LENSES
• Self-Influence and persuasion are the ADJUSTMENT DIALS

Self-Influence and persuasion are (and should be) the things you can actually control. The most successful people in business, entertainment and politics know these controls are the root of power and profit.

For you, understanding the inter-relationship between these lenses and adjustment dials is what will make the difference between success, struggle or failure in today’s marketplace.

Is “manipulation” a bad word?

Self-Influence, being obviously self-focused, identifies and gives you control over your strengths. Persuasion allows you to influence others. Is this manipulation. Damn right! But you’re manipulating your mouse to read this page right now aren’t you? Since when did manipulation become a bad word?

Remember those billions of POOR “authentic” people around the world who are completely “transparent” in their daily lives? They think manipulation is a bad word too. This puts them at the mercy of anyone who understands the power of the lenses and dials. Is that the position you want to be in?

Ultimately you determine what manipulation means by how you use it an what you achieve with it. With the power to focus people on your strongest assets, and the ability to control transparency — you’ll increase rapport, trust and connections. Once you’ve mastered these skills, you’ll have the ability to attract, stack, and spend as much REAL currency as you want.

Next in Series

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We recently added a free bonus download for new subscribers to the Seducer’s Journal here at TribalSeduction.com — the Tribal Marketing Playbook We sent a download link to all current subscribers last week, but if you missed that email we’ll be resending that in a follow-up email later today — so keep an eye out for it.

In the Tribal Marketing Playbook you’ll learn:

• What the Tribal Marketing construct is

• Why seeing your target audience just as one Tribe will short-change your results

• How to use the Tribal Marketing Power Matrix to leverage your time for bigger returns with less effort

• How using only the "obvious" approach to marketing to a Tribe can cost you more time, effort and money than the Tribal Marketing Influence Pathway

• Why the Influence Ladder is your key to high-leverage persuasion (online or off-line)

• And lots of interactive strategy sheets to put ideas you get into action. (Why it’s called a "Playbook" )

You definitely want to grab this Playbook and devour every page as quickly as possible. It will open your eyes to an entire new way of marketing and growing business. One that’s more fun and profitable!

So as a current subscriber to watch for your direct email later today. And if you like what your Tribal Marketing Playbook does to expand possibilities for you and give you new actionable ideas for marketing your business, please invite your friends to subscribe to the Seducer’s Journal.

If you’re not yet a subscriber to The Seducer’s Journal, you can grab a free 6-month subscription by registering at the top of the left-hand sidebar, or on the home page.

Enjoy!

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Madison Avenue advertising firms do it. Mainstream marketers do it. Political campaigns do it. They all piggy-back on the emotional anchoring created by famous singers, actors, and sports figures. It’s a marketing strategy with a proven track-record. People bond emotionally with people, with personal brands, and with your Primal Key™.

But what about online you when you’re marketing with New Media? How can you harness the momentum created by emotional anchoring and piggy-back off of words, quotes, images, or sounds that people are already familiar with?

It starts by understanding the simple truth of why emotional anchoring works in marketing. That is…

People buy what they like, and they like what they know

Familiarity breeds comfort. When you’re familiar with something or someone, you know what to expect. That makes things comfortable. More importantly (for marketing and sales purposes) familiarity and it’s offspring comfort both act to turn off the natural defense mechanism (skepticism) we all employ to protect ourselves.

Leveraging emotional anchors works so well in marketing because it accelerates familiarity and comfort. Its’ impact is instant, subconscious, and undeniable when it comes to boosting conversions.

Now, you may not be able to afford to pay Beyonce or Tiger Woods to appear in commercials for you. But you CAN leverage existing visual and auditory anchors, and using New Media Marketing — tie them to you, your product or your service. And you can do it in much easier, and much more cost effective way!

Here’s an example to get those Tribal Seduction mindset wheels spinning in your head.

A few good marketing ideas…

If I say "You can’t handle the truth!"… what movie do you immediatley think of?

"A Few Good Men." Right! It’s one of the most often quoted movie lines.

On the outside chance you haven’t actually seen the movie, you probably know what movie it came from and the context in which it was said. It’s familiar and it’s comfortable because it’s known.

The line was used in the climax of the movie. In what also was the most emotionally charged scene of the movie.

So where does New Media come in on this?And how does this help you with your marketing?

Well, lets take a look at a couple examples of how this famous movie quote was used in online videos. A few notes on what was done right. What could be done better. And what creative ideas you can come up with after looking at this mini-case study.

First the original clip

Let’s put things in context with the actual unedited clip from the movie.

OK, pretty powerful scene right? One of the most memorable in recent movie history.

So what can be done with this in New Media?

Follow along with me for a few minutes and find out.

Now, two examples: the good, the bad, and the "could be better"…

First; here’s funny adaptation that you’ll get a kick out of… especially if you’ve ever been attacked for being a good creative marketer.

Video Example #1:

The Good:

• Excellent voice over impersonating Jack Nicholson for Anchor Bridging
• Professional editing
• Emotional bonding with target audience through humor that anyone in marketing or advertising will "get".
• Using the "language" of the Tribe (in this case marketing and advertising pros)

The Bad:

• Questionable use of copyrighted material
• No Tribal Call-to-action

The "could be better"

The lack of a Tribal Call-to-action could easily be overcome by adding a "Holy Grail Trail" for the target audience to follow.

For example: Get viewers involved by running a contest that is promoted with a non-intrusive footer and/or closing credits screen. The contest could be as simple as an invitation i.e.: "Got a inter-departmental power struggle story? Share your story at www.CreativeMarketersUnite.com/contest/ and get a shot at winning a new Apple iPhone!"

Even a simple "More creative humor brought to you by…" as closing credits would have been better than the lack of any Call-to-action as this video had.

FACT: unless the lack of an obvious call-to-action is strategic (a good thing, especially with a Holy Grail Trail) — the number of views on a video doesn’t mean diddly to you as a New Media Marketer. It’s your Tribe taking action that puts dollars in the bank.

Video Example #2:

Next; another funny variation… this one completely original

The Good:

• No issues with copyrights
• Anchor Bridging and humor with the obvious baldness of the CEO of Tyco
• Emotional bonding with target audience… in this case Traders and Investors, best described by their tag line "Stock culture meets pop culture."
• Using "experiences" the Tribe can relate to. A totally different take on why a stock is trading at all time highs or lows.
• Channel congruity when viewers visit the WallStrip.com site. (Video leads to video.)
• Seducing the audience into discovering what Wallstrip’s main site has for them. By strategically creating a "hidden" trail for your audience to discover on their own, you can trigger a stronger commitment since the visitor feels that they are taking action on their own.

The Bad:

• No clear Tribal Call-to-action. A simple tagline in addition to the WallStrip branding would clraify that this is for investors, brokers and traders. People are pressed for time. Unless you create a direct bridge from the video content to a relative benefit waiting for viewers from your ideal audience, they’re not likely to go on the Holy Grail mission I just mentioned above.
• On some WallStrip videos on YouTube they had non-congruent, interruption-style advertisement overlaid on the video player. This is a distraction from the WallStrip brand, and more importantly — a weakening of the emotional anchors they are trying to leverage.

The "could be better"

• This is better than the first video, even though it still has no clear Tribal Call-to-action. WallStrip is looking to attract their Tribe of investment-types with their humorous parodies of corporate life. And based on their dozens of other custom content videos, it seems their lack of a clear call-to-action is strategic. Again; something as simple as a tagline added to the WallStrip logo would have a stronger pull on their Tribe.
• I came across some other Wallstrip videos that had a lack of congruity between the "tone" of the videos and the advertisements slapped on to the end. Their videos are fun, loose, and humorous and then they have some corporate looking person closing it out with an advertisement. That causes a break in rapport.

Your ideas…

• So what do you think? Which style video did you like better? Why?

• Did this mini case study give you a couple ideas to use in your New Media Marketing?

• What established emotional anchors could you piggy-back off to grow your Tribe?

Share your thoughts and ideas in a comment below. We’d love to hear what you’re thinking.

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It’s a mistake I see far too many marketers and entrepreneurs making. They are being lured into seductive social media communities, wooed by and caught up in the passion of these interactive environments. They without the right strategy, they invest hours of their time forgetting that the only tangible benefit (their database of friends or followers) is controlled by a 3rd party who can change the rules of the game at any time.

A perfect example is how most users of Twitter have had a rude awakening over the last 48-hours or so. They awoke yesterday to find their “following” and “followers” lists slashed in half… or more! Hundreds and even thousands of contacts gone! POOF!

Twitter’s explanation:

Poor excuse, but who’s to blame?

Twitter’s “spam” excuse is a poor one. I and several other people I know on Twitter personally visit the page of each new Follower as new requests come in. So to see several hundred followers disappear and have Twitter say they “spammers” is clearly BS.

That’s to be expected and nothing to get upset about. It’ a danger you should expect. Twitter can do and say anything they want. And so can any other Social Network. Any of them can change the rules of the game whenever they want. They can arbitrarily put caps on the number of followers or friends you can have. Even delete people from your list at their whim.

See, the problem is not with Twitter, Facebook, or any other “free” Social Networking channel. The blame rests with you if you leave it to these services to have control over your contact list. Harsh, but true.

Some people learn the hard way that Social Networks are merely communication channels, not storage facilities. Let’s help you avoid any hard lessons in the future.

Protecting yourself and safe-guarding your hard work

So how do you protect yourself from the painful loss of contacts and connections you’ve worked hard to gain from Social Networks? It’s simple!

Keep the focus on your New Media Marketing Hub!

Social Networks are ONLY channels to leverage. They are NOT to be trusted with your most valuable asset; your contacts. They are conduits through which you attract and connect — but the core of all your efforts, the home base for all your Tribe – must be your Hub!

Your New Media Marketing Hub is where the ever-upwardly spiraling Tribal Seduction ™ Action Trinity (Attract-Connect-Convert) yields the greatest long-term results.

Your New Media Marketing Hub is the Alpha and the Omega of ALL that you do online. It is what will grow and protect your Tribe, your business, and your bank account. Your Hub is the home where your love, passion and primary attention belongs. Not out on the streets of the Social Networking communities.

What a New Media Marketing Hub IS and IS NOT

Before we take a look at the 5 simple steps to maximizing the profit impact of your New Media Marketing Hub, let’s get clear on what a hub is and is not.

• A New Media Marketing Hub is NOT a blog.

  A blog helps with two parts of the Tribal Seduction? Action Triad: Attraction and Connection. Conversion cannot be done efficiently on a regular blog.

• A New Media Marketing Hub is NOT a regular sales site.

  This type of site may be optimized for Conversions, but no matter how well written the copy, no matter how persuasive the videos, no matter how shocking the offer is – it will fail miserably when it comes to the Attraction and Connection of the Action Triad. (And in many cases, this type of site works against you no matter how you send people there, even from your blog.)

• A New Media Marketing Hub IS a single site that combines Attraction, Connection, and Conversion.

  By having one central destination for your Tribe, the hard pitch can fall away. Instead, with a little bit of careful planning, application of Tribal Seduction principles and an understanding of human nature — you can strategically hide “pathways” to conversion that your Tribe will discover on their own.

These seemingly hidden pathways are a core component of Tribal Seduction mastery. When you leverage your Hub this way, people discover offerings on their own. And when you have automated persuasion triggers that are activated when they arrive on those particular pages – they own the decision. You are only there as the trusted provider, not hard-pushing salesperson.

When it’s done properly, no rapport is broken…
And even if you don’t make a sale, trust is actually increased!

More on this important Tribal Seduction principle in the future. But for now, suffice it to say that if you have people jumping around to different URLs, you will break rapport, lose sales… and most damaging of all – chip away trust!

How to keep a profitable perspective and make your “Hub” work for you

So how do you maximize the profit impact of your New Media Marketing Hub?

I’ve kept it real simple here and broken things down into 5 steps. Some require you to take action, other things happen auto-magically. And I’ve provided some images to help you envision how this would work for you.

Steps 1 and 2

In Step 1 you start at your hub with the creation of content that’s valuable to your Tribe. You choose a media format, post it and you’re off!

In Step 2, like the rays of the sun shining out across the sky; you begin to radiate additional sources of exposure for your new content. Some of these destinations you may have to actually take action yourself. (BLOGi360 members are lucky since most all of Step 2 is automated within the system as soon as they hit the “Save” button.)

Step 3

In Step 3 you (or one of your team) must go out and actively interact in the New Media channels available online. There is no cheating here. Step 3 requires personal interaction.

You don’t necessarily have to hit every one of these channels. Depending on your Tribe, your Communication Code™ and your Persuasive Selling Platform™ – the channels you use here can be pre-set. Or they can vary based on your content or the media used to share that content.

Step 4

This is an easy step because this is happening auto-magically for you behind the scenes. Whether you build and maintain a New Media Marketing Hub on your own, or put a BLOGi360 Hub to work for you – the key thing to focus on here is the automated service to your subscribers.

Streams of new visitors and traffic are great. But the most important people are your current subscribers and customers. The only way to build trust, rapport and deeper relationships with your Tribe (and turn them into raving fans,) is through repeated NON-sales contact.

When you’re leveraging your New Media Marketing Hub properly, you can see below in Step 4 how you’re getting BOTH new exposure and relationship reinforcement automatically. Something you can only do with a Hub.

Step 5

Once again, a drop-dead easy step – enjoying the fruits of your action. As your engagement radiates out from your Hub into the New Media Marketplace, the energy you put out returns back to your Hub in the form of tangible results.

Deeper relationships with current clients, more trust with new members of your Tribe, and new visitors – which you immediately focus on welcoming into your subscriber family.

Wrapping it up

We’ll expand more on the New Media Marketing Hub concept in the near future. But for now, use these charts and the Hub overview presented here to remind yourself of where your focus should always start and return to… no matter where you may roam in the New Media Marketplace.

• Always be focused on executing the Tribal Seduction™ CHARM Formula™ and Action Trinity™.
• And most important of all — persuasively, influentially and seductively — move people from interaction with you on social networks over to your New Media Marketing hub.

How can the New Media Marketing Hub concept help you?

- Have you gotten a new (or renewed) perspective on what you main goal is when marketing online?
- What profit or list building ideas have you gotten from the Hub concept?
- How will you change the way you spend your time, energy and resources marketing with New Media?
- Do you have some other ideas we didn’t cover here?

Spill your mind. Share your thoughts in some graffiti down below.

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Marketplace Molester Alert

The scourge: the Black Triad
The villains: Marketplace Molesters, List Pimps & Conversational Sociopaths
The innocent: consumers of all ages
The hero: you
Your role: Tribal Seducer
Your reward: a new, fun and profitable way to win the hearts, minds and pocketbooks of thousands of raving fans

Can’t see the video above? You need to
upgrade to the the lastest version of Adobe Flash It’s free.

As a business owner and marketer, there’s a very good possibility you’ve been wildly mislead, confused and digitally drugged by self-proclaimed marketing gurus who have brainwashed you into thinking that there’s only one way to market successfully.

The truth is; the way of the old internet marketing “ABC” (Always Be Closing) methodology is the path to financial suicide in today’s New Media Marketplace.

Today’s consumer is sick-and-tired of being assaulted by pathetic adolescent marketing that is clearly out for self-pleasure. The New Media marketplace with the power of Social Media has raised people’s expectations for rapport and lowered tolerance for marketplace molestation. (Isn’t that true for you?)

Your calling…

Your goal can no longer be only to “sell.” You must be guided by Profit Trinity™ Attract-Connect-Convert. And if you want to get and keep a Tribe of raving paying fans, they want to know you’re protecting them. That you are taking a stand and actively combating the Black Triad.

There is a new better way to sell today, without “selling.” the New economy and New Media marketplace demand it. Those who get it will reap the rewards no matter what the economy is doing.

This video is your invitation to join in defeating the Black Triad. And it’s your awakening to a new way to win the hearts, minds and pocketbooks of more raving PAYING fans than you can possibly imagine.

Die Black Triad! Die!

Marketplace Molesters, List Pimps, and Conversational Sociopaths… all must die a digital death.

When you’ve run across any of the Black Triad, how did you feel?

Will you do your part in ensuring their defeat?

And equally as important, will you shun the path of the Black Triad, embrace the new way and be guided by the Profit Trinity™?

You can be sure it’ll be the deciding factor between your marketing generating a financial boom or bust.

John Paul Micek is a co-founder of the RPM Success Group ® Inc., the leader in software, systems & coaching to double your profits in 12mos or less in the New Economy. QuanSite New media marketing software is one of those tools. He is author of the 1st published book on New Media marketing, the best seller Secrets Of Online Persuasion.

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Imagine the biggest, juiciest, most delicious meatball you can imagine. Now picture covering that meatball with caramel, hot fudge, whipped cream and colored sprinkles.

Pretty disgusting, huh?

That’s the picture that Seth Godin painted in his new that seller Meatball Sunday. He makes the case that new media marketing options like blogs, online video, social networks, and all of the Web 2.0 social media marketplace are like the toppings at an ice cream parlor.

If you start with ice cream, adding sprinkles, cherries, hot fudge and whip cream will make it tastes great. But if you start with a bowl of meatballs, it becomes messy, disgusting and ineffective.

Seth’s message is directed at corporations who sell basic staples like cereal, beer, cars and toys.

But this analogy is even more applicable to entrepreneurs and small-business owners.

Here’s why…

It’s OK to market like a meatball – IF…

Imagine again that same big, juicy, delicious meatball. Except now this time picture that meatball surrounded by fresh handmade spaghetti, covered with the tastiest tomato sauce you’ve ever had, dusted with freshly grated Parmesan cheese, and accompanied by a great glass of Chianti.

Quite a different experience now isn’t it?

You see, for the solo-preneur, start-up entrepreneur or small-business owner; the fact of the matter is YOU are the business. You are what you’re selling.

Why?

Because the fact is —

people by WHO you are before they buy WHAT you’re selling.

If you’re marketing in today’s new media marketplace, it doesn’t matter if you’re marketing as a meatball, tofu, or ice cream.

What needs to come first is you answering the following three questions:

- What is my personal brand? (And how well is that packaged?)

- How effective are you at gathering a Tribe that passionately connects with your style?

- Have you chosen the right “toppings”?

Look – the bottom line is pretty simple. It’s human nature for you to want to hang out with people who are like you. The same is true in business. We want to do business with people who are like us… or at least people who we like.

How well you package and present yourself will have a major impact on your success in today’s New Media Marketplace.

What about you?

What are your answers to the questions above?

And what else do you think is crucial to persuade people to to buy WHO you are before they buy WHAT you’re selling?

Share it in some graffiti down below.

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I was shocked by a quote I read today. It was given as advice to business people, and it went like this; “emulate, do not innovate, be unique, but not original.”

Now as soon as I read it, the hair stood up on the back of my neck and I started to shake with frustration. I got control of myself and commented to the person; “that’s good advice — if you want to be a follower!” (And I don’t mean a Twitter follower either. )

I mean, really! Do u think Apple, Virgin, Chris Angel, Martha Stewart, Oprah or any other standout company or personal brand adheres to advice like that?

No, of course not. The “nots” in that piece of advice will limit your success by making you a follower, not a leader.

Look… watch the 2:30 minute video and you’ll understand better the life-sapping trap of being trapped on the path. Then let’s chat.

It’s the worse thing that can happen to you…

You’re trudging along day after day, thinking you’re on the right path because someone else beat it down for you. Finally one day you get to the end, and you realize your destination is not what you were looking for. And you have to start all over again.

Not good. Not good at all. Modeling is great, but only when you innovate using your own strengths as the basis.

Being unique is terrific, sure. But my dogs leave unique piles of poo every day. If they were original and used the toilet – that would get my attention!

Beware of using cute little quotes as the basis for your business strategies. Dissect them and make sure they’ll work for your style.

Use common sense to map out each piece of advice to its’ conclusion. That way you’ll see if the end point aligns with your goals. If it doesn’t, either learn how to modify them to work with your unique strengths, communication and motivation style, and personal brand… or trash it.

What’s your story?

Have you ever gotten trapped following someone else’s trail? If so, how did you break free and cut your own path?

Are you already leading the pack? If so, how are you proving yourself and your products as innovative? What are you doing to create a personal brand that makes you stand out as both unique AND original?

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Today’s marketplace is a radically new world for sales professionals. Making sales requires a different vision and marketing mindset. New Media has created a whole new paradigm in the world of marketing and social media. If you can embrace it – there’s hope for you and your business.

But some, I fear, have been inflicted by the “Sick Sense” and are suffering as a result.

It doesn’t matter whether you do business online or off-line, the old-school style of interruption marketing (molestation) will not be tolerated. At least not by me. Will you tolerate it?

Have you ever noticed how some sales people (network marketers more often than not) suffer from the Sick Sense? Instead of seeing dead people (like Haley Joel Osment did in the movie Sixth Sense with Bruce Willis), they see something very similar. This illness immediately kills their chances of increasing their profits or gaining more clients.

I share what they see in this video. Let me know if you’ve ever come across people like this – so I know I’m not alone in my frustrations.

Watch to see if you’re been afflicted with the Sick Sense from past old-school marketing training, and learn the cure.

Then answer the question that will determine how much success you achieve in today’s New Media Marketplace — What do you see when you look across today’s marketplace?

The Sick Sense is a horror story you don’t want to live with.

@CoachDeb

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Let’s face it, in today’s’ world of politically correct speech most people walk a line that’s so bland, they blend into the white walls they’re standing in front of. Most people are afraid to say anything that they’ve been indoctrinated to believe is “wrong” or “evil” or… God forbid… something that some man, woman, child, (or cross-dresser, molester or red-footed blue-nose field mouse) may take as “offensive.”

The good news is that this makes it really easy for you to stand out from the crowd. And actually, if you stop being a squishy Jello-like person and stand for something — you’ll attract a crowd.

When you speak your mind, unfiltered and unabashed, you’ll be surprised to see you’ve got a Tribe of raving fans who’ve quietly been thinking what you’ve actually had the guts to say.

The Gabby Cabby example

My good friend Wayne Kelly over at On Air Publicity has a great example of this “get-real” approach. It’s a quick radio interview with the Gabby Cabby.

In the 3-minutes of audio that Wayne shares, you’ll see how a strong, straight-shooting Personal Brand transformed a NYC cabby into a internationally known “expert” on the streets of New York City.

Of course, when you decide to be different, to be edgy, you’d better be able to back up what you’re saying.

• Be passionate about your niche, know your stuff, and use facts to reinforce what may “seem” like outrageous comments.
• DON’T rattle off facts or opinion to hammer people over the head with your views.
• DO use facts to make people think and come to a conclusion on their own.

I have a saying that I’ve used for years… “Most people think in screams, and speak in whispers.” In world dominated by brainwashed Jello-minded people, you don’t need to scream to get noticed. (Leave that to the Marketplace Molesters.)

Just speak what your Tribe is thinking and you’ll not only get attention — you’ll be remembered.

When is the last time you spoke without filters? And what happened?

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