If you missed the Killer Keyword Selection class on Wednesday, or want to re-listen to this hands-on action-generating session, this is for YOU! Here’s your access to the recap; including the audio replay, process overview downloads and resource summary.

Selecting keywords does not have to be a mysterious or complicated process. In fact, the entire process can be narrowed down to three steps:

1. Be a Detective: Question, investigate, and think creatively
2. Check your facts
3. Test, track and modify

Three easy steps are all it takes to create a winning list of killer keywords.

But knowing how to select good keywords is only half the battle. Knowing how and when to use them in a blog post, on Twitter, or in any New Media channel is critical to your ability to turn keywords into cash.

Killer Keywords Explained

Your keyword mastery starts with a simple three-step process. Coach Deb recently guided participants of the Demystifying Killer Keywords telecast through the selection process developed for the Marketing-For-Life course by Tribal Seduction.

To get the most out of this call, be sure to follow these easy-peasy steps:

1. Start by snagging a copy of the Killer Keyword Selection Mini Playbook (because all work should be play!) excerpted from the full Tribal Seduction Marketing-for-Life Course: Module III.

Even if you’ve been through the process of selecting keywords for your Hub Site before, you’ll want to grab a copy of the Playbook and revisit your keywords periodically to ensure they’re up to date and relevant to your tribe.

2. Next, if you missed the live call, or want to re-listen and clean up your
notes  — just click play on the Marketing-For-Life logo below to
listen to the replay.

3. And finally — you’ve got to check out the Killer Keyword research tools and resources for our summary of free and paid keyword research tools.

AND REMEMBER — If you attended the Demystifying Killer Keywords class for subscribers (or you’re listening to the replay), you’re eligible for the SPECIAL DEAL on the Marketing-for-Life program — good ONLY until 11:59pm Friday July 10th!

BE SURE TO USE THIS SPECIAL LINK >> Marketing-for-Life LIVE! Special

Just be sure to act before Friday midnight! We guarantee it will radically transform the way you do business and teach you the secrets of covert marketing to sell more in the New Economy!

Tweet This Post

In the days before Social/New Media getting ranked for keywords were complex strategies. It required meta tags and specialized knowledge that only web designers and search engine optimization (SEO) specialists knew about.  No one really understood how keywords worked and SEO specialists worked hard to keep the process shrouded in mystery.

With blogs, online video and other New Media Channels though, keyword mastery (and ranking in Search Engine Results) came within reach of people like you and me.

You didn’t have to wait for your web master to update your meta tags or build a web page for you.  You could just create a keyword rich headline, sprinkle some killer keywords in key area of a blog post and optimize the permalink URL and hit publish and voila – you’ve created your own keyword rich blog content all without the help of an SEO specialist.

New Media has helped abbreviate part of the keyword process: simplifying the technical how-to aspect of embedding keywords in your Hub Site. But the process for selecting killer keywords, can still cause of bit of confusion.

That’s why we’re holding a special call for our Tribe on Wednesday, July 8th to focus strictly on the Killer Keyword Selection process from the Marketing-for-Life Tribal Seduction course.

Come and learn:

• The 5 critical areas of a blog post for inserting your Killer Keywords
• The 3-step process for creating your own Killer Keyword list
• The two types of keyword research tools you have at your fingertips (with recommendations)
• The #1 key to turning your Killer Keywords into cold hard cash

COME AND JOIN US WEDNESDAY
July 8th, 2009 – 7:00 PM Eastern (US)

In the New Economy you need every advantage you can get. You can’t afford to make it “business as usual” with a little more effort. Working harder at things that no longer work will have on the soup line instead of rising above the fray.

I hate to be so blunt — but you can’t afford to do what everyone else is doing — marketing ass-backwards.

Set WEDNESDAY July 8th 7pm Eastern/4pm Pacific  on your calendar and come learn what the average marketer and business owner is missing.

IMPORTANT: Be sure to fill in your name and primary e-mail address below to receive the dial-in details and the special handouts beforethe class

Tweet This Post

I’m about to share some extremely valuable information related to making more money and gaining more market share in a down economy. It is worth thousands to some, millions to others. Whether you see it as a rescue, revival or re invention – it will quietly revolutionize the way you market and sell. Please grab a pen and paper, and prepare to THINK through this for yourself when you’re done reading.

In every industry there is something called “the MUST buyer.” These are the ideal group to focus on in your niche because they have outside forces beyond their control literally or figuratively “forcing” them to take action… no matter whether the economy is up or down.

Good real estate agents will recognize the MUST buyer immediately. For example, there’s the professional who MUST relocate for a job. The family that MUST relocate due to kids needing to attend school in a particular district. The baby boomers who need a larger home to care for or to move close to an ailing relative. For Real Estate investors; it’s 1031 Exchangers who MUST buy another property within six-months of sale or face getting nailed with deferred taxes.

In health-and-fitness there are people with Diabetes, heart disease, or other ailments who MUST change their diet and exercise habits or die — literally. On the lighter, but no less urgent side, is the bride who MUST fit into that “dream dress” for the “big day.”

In investing there are people who MUST find a new way to invest for higher returns because, like or it or not, their kids are going to college in 3-years. It’s the retired person who MUST change their investment vehicles to protect their wealth. These are people who MUST act now, no matter what the economy is doing.

If you sell travel-related services, jewelry or any other “gift related” product or service there are dates that people MUST adhere to (or face the wrath of their spouse.) For example; there’s the wedding engagement and honeymoon. There’s the 1st, 10th, 25th and 50th wedding anniversaries that MUST be celebrated. Each with an escalating level of investment in both dollars and thought because they happen only once.

In all cases the MUST buyer has less of a concern on cost, and more concern about getting their issue solved right now!

The pregnant question…

No matter what industry, niche or area of expertise you live in; you have MUST buyers waiting for you (or anyone) to speak directly to them. Your competitors are highly unlikely reach out to them. What are you doing to find, woo and wow the MUST buyers in your Tribe?

Yes its going to take more work, more time and maybe even more of an investment to find your MUST buyers. But they are worth a lot more to your bottom line, so you can afford to (and should be willing to,) invest more time/money/effort in identifying them.

So the pregnant question is — who are the MUST buyers in YOUR Tribe? The more precise your answer, the better shot you have at finding, wooing and wowing them. If you’ve invested in the Marketing-for-Life program, be sure to add these to your Loyals Profiles in your Persuasive Selling Platform™.

The great thing about this is your competitors are sure to ignore this strategy; and even if they see you doing it, choose to ignore it because they’re too lazy, ignorant or stuck in the economy of the last 20-years to put in the extra effort copying you. You can choose to live like it’s the fat and sassy years of free-flowing credit and fictitious wealth… or start working by the rules of the New Economy. Which will you choose?

What are your thoughts?

Leave your thoughts in some graffiti down in the comment area below.

Tweet This Post

On February 28, 2009 an American icon passed away. He left us with years of his wit and wisdom, but his most important lesson for business owners was hidden behind the veil of the new style of radio program he created.

This sales-boosting and brand-building secret was summed up in one simple statement. And in that statement is all you need to be focused on ALL day, EVERY day to sell and grow your business most effectively.

First… the man behind the wisdom

I’ll share the statement in a moment, but to fully appreciate and apply it you first need to know a little more about the man behind the wisdom.

The man was Paul Harvey, host of the famous “The Rest of the Story” radio show. With the unique format of his radio show, Paul entertained AND sold like none before. He had a strategy and system that perfectly complimented his “folksy” personal brand.

He was known for the catch phrase he used at the beginning of his programs,”Hello Americans, I’m Paul Harvey. You know what the news is, in a minute, you’re going to hear … the rest of the story.” The last item of his broadcast, which was often a funny story, would usually be preceded by “For what it’s worth.” And he always ended, “Paul Harvey … Good day.”

At the time of his death he was arguably the most famous radio personality in America with his show syndicated on over 1,200 stations. And right up until his death he was still doing his show and selling products… and even vaulting unknown brands into national prominence. (Think Bose)

Paul Harvey’s career was not without controversy though. He publicly took strong political positions, advocated for the Vietnam War, and was fiercely critical of political and other public figures.

The strategies

Yes, as you see — Paul Harvey practiced all the elements of Tribal Seduction:

A strategy and system built around his Personal Brand (Persuasive Selling Platform)

• He was transparent letting his persona and personal views shine through without shame (invaluable to gathering a tribe of true Loyals)
• Paul chose (and stuck with) the communication channel that best suited his Persuasive Selling Platform™
• He chose the communication channel that provided the best access to his Tribe (primarily Baby Boomers and older)

The “ONE THING”

But what’s that one statement that encapsulates all you need to be focused on ALL day, EVERY day to market most effectively?

It comes from a passing comment Paul Harvey made to Dan Kennedy backstage at a Peter Lowe event. it is this:

“Selling is simple if it’s proceeded by trust.”

This simple statement defined Paul Harvey’s position with his Tribe. they would buy the bed or radio or vacuum or vitamin or insurance he recommended simply because HE recommended it.

If there is a “secret” to selling, THIS is it. This is the position you must aspire to. To be so trusted that your Tribe will listen to your advice; to buy what you recommend.

What are you working on today?

With the power of Social Media and New Media we all have the power to reach our target audience easier and cheaper than ever before. And with the unfair advantage given to you with the Tribal Seduction Marketing-for-Life Program you have the ability to attract and grow your own Tribe of raving fans (Loyals) who will stick with you (and buy from you) for life!

But at the crux of the Tribal Seduction system is trust. It’s about honesty and congruence with a refined Personal Brand. And THAT is what so few business owners spend time on day-to-day.

So the question is; are you busy spending more time:

• Working on techie tasks in your business?
• Just going through the motions of “networking” because it’s what you’re “supposed” to do (or because “everyone else is doing it”)
• Or working to creating a bond of true trust, focused on building rapport (the precursor to trust)

Most business owners earning 7-figure incomes do it by becoming persons of influence with a specific chosen audience. The selling of an abundant quantity of products or services to produce the desired income is then — as Paul put it — “simple.”

What are your thoughts?

Leave your thoughts in some graffiti down in the comment area below.

Tweet This Post

Whether you are marketing online or off-line, marketing with New Media or old media — honesty is critical to your sales success. Denying the facts will get you nowhere. Actually in today’s New Media Marketplace with the unbridled power of Social Media; denial will get you creamed!

So what’s the answer to effectively marketing an imperfect product in an imperfect world?

Watch this quick video and find out. I filmed it myself while driving home in Hawaii so the camera angle is off in some parts — but the topic and tips are so good I decided to publish it and give you a good laugh at the same time as a good profit-boosting strategy.

So there you have it, even in the video you see imperfection is not something you need to hide.

What’s your take?

• Have you ever felt like you had to deny an imperfection in your product or services?
• How do you feel when a Marketplace Molester or List Pimp tries to tell you you’re just imagining things?
• How could you “frame” imperfections in a way that actually grows your Tribe?

Share your thoughts in some graffiti in the comment area down below.

Tweet This Post

This Tuesday February 10th — best-selling author & the undisputed king of influence & persuasion; Kevin Hogan — will be interviewing Coach Deb.

Kevin will be grilling her in his usual explicit fashion on how to use Tribal Seduction to attract your OWN Tribe.

Attend for FREE and learn the answers to these questions:

• Why is your Tribe (your followers & raving fans) the secret to your success in today’s economy?
• Where do you find those you will attract, lead & convert into raving fans?
• How do you influence them to follow you instead of someone else?
• And more (as Kevin is known to come with PLENTY of hard-hitting questions)

Coach Deb will also share with you:

• How to connect with your tribe so you don’t alienate them
• Where you should meet with your tribe (online and offline) to maximize bonding, rapport & trust

Deb of course authored of ‘Secrets of Online Persuasion‘ with me, and she also authored the original and definitive hands-on guide to leveraging Twitter for your business — ‘The Twitter Revolution‘. She’ll be giving a rockin’ presentation & playshop at Kevin’s world-renowned ‘Influence: Boot Camp‘ in Las Vegas this March.

Learn directly from someone who started at zero and built a loyal, active and powerful Tribe… AND how you can do the same!

REGISTER NOW

The interview is Tuesday February 10th at 6 PM Pacific, 8 PM Central, 9 PM Eastern.

Register for the number to call and access code simply by sending a blank email to: registerdeb@kevinhogan.com

Kevin’s team will hook you up and send you a reminder before we go live on Tuesday too. Coach Deb & Kevin will share a little about the ‘Influence: Boot Camp’ and how — if it’s right for you — you can get the opportunity to attend with a substantial discount and gifts.

Tweet This Post

Yesterday @TerryBean asked a question via twitter that many entrepreneurs worry themselves sick over (and thereby hamstring their success), not just on Twitter, but on many Social and New Media Marketing channels.

Terry asked; “Do you worry about losing followers? If so do you think you lose them from not tweeting enough or tweeting too much?”

My multi-Tweet reply addressed a core issue WAY more important than too few or too many updates. I answered Terry:

• Msg 1 “If your not strong enough to turn some people off, you’ll NEVER be strong enough to attract a Tribe of true Loyals (cont)”

• Msg 2 “You need to establish your Persuasive Selling Platform – then stand boldly on it. Too many/few Tweets is least of concerns. ”

My first statement there got picked up and used by Ken Burbary in a post yesterday discussing unfollow tools and their impact: “Twitter: Unfollow me, it’s not personal.” Ken correctly touches on the fact that Twitter has a “culture.” But that point has much larger ramifications to the way you do business. In fact; emotions and interactions tangled up in “culture” is the entire basis for Tribal Marketing.

Unfollows will never hurt you, but beating yourself with sticks will break your business bones

“Twitter culture” is no different than any other human interaction, online in New Media or off-line face-to-face. People with jobs dabbling in Social and New Media to gain friends and “converse” can afford to get sucked into a never-ending downward spiral of narcissistic analysis.

But for entrepreneurs, marketers and business owners; analysis of this type without a benchmark or platform against which to judge reactions creates a self-imposed profit killing death sentence.

Contrary to what you’ve heard? Not surprising when most Social Media “experts are corporate refugees with a worker mindset, brainwashed to “get along” at all costs.

Here’s the danger in that “careful not to offend anyone” approach…

If business people begin altering their behavior, words and statements to avoid “unfollow sting”, the ramifications are no different than trying to fit into a high-school clique. Even if the group accepts you, you will always be the outsider… the poser. NOT a good position for an entrepreneur who is (or should be) looking to be seen as a knowledgeable leader.

To attract and retain a Tribe of raving fans (Loyals) means taking strong positions. The stronger your positions, the stronger the bond between you and your Tribe… and among the Tribe members themselves. It’s human nature that the mundane and the luke-warm are either ignored or spit out.

Only in politics every two years do “moderates” get any attention. And when we look at their actual numbers (average only 2% of voters via Battleground Poll for the last 10 years) — we see the fact that the vast majority of people DO have opinions. They just may not have the kahonas to state those thoughts.

The entrepreneurs and business people who take strong stands in their niche or industry, who make bold pronouncements for the benefit of their Tribe — they will get the respect, loyalty and patronage that people are waiting to shower on a true leader.

The question is not “too many or too few Tweets.” It is “do you know your Tribe?”

YOUR Tribe, YOUR Loyals — they are ALL that matter!

If you don’t know your Persuasive Selling Platform well enough to know what may have turned someone off, (and to know that, in many cases that unfollow is a good thing) — then any “tool” like Qwitter http://useqwitter.com/ that lets you know what words triggered an unfollow will only serve to further shake your confidence and throw you off track.

If you have your Loyals Profiles and Tribal Factor firmly established as two of the four foundation stones of your Persuasive Selling Platform, the ability to keep your focus allows you to be in total control of your emotions.

That control for you can mean ignoring, or even celebrating unfollows as you continue on a profitable path of New Media Marketing. But YOU are in control… not some tool or technology.

What’s your take?

• How do unfollows on Twitter or friend drop-offs on FaceBook or MySpace impact you?
• Do you just ignore those unfollows, or do you revel in the fact they’ve occurred?
• How do you know when an unfollow is a good thing vs. a “learning opportunity”?

Leave your thoughts in some graffiti down in the comment area below.

Tweet This Post

Many “Social Media experts” spout the talking point that if you “align your personality with your brand” you’ll sell like gang-busters. But is Social and New Media marketing about revealing your personality? Or is this advice a recipe for disaster?

Personality and a personal brand are two very different things. And once again, as we discussed with Social Media Profit Killer #1, understanding the difference will either rip the heart out of your business, or put more money in your pocketbook.

The Personal Brand quagmire

Marketing with New Media relies on a strong personal brand. No getting around that. In fact, it’s a requirement to win in today’s marketplace; online or off-line.

Everyone knows:

• If you don’t stand out
• If you ride the middle of the road
• If you don’t create a strong presence

… you’re doomed to mediocrity at best.

But many of the same people chanting the “authenticity is a currency” mantra are also advising that you align your brand with your personality. And by doing that you’ll magically “maximize your every social media interaction.”

That may be true for those who have a naturally magnetic persona. But what about the rest of us? What if we have “flaws” in our persona or personality?

The fact is that everyone has personality flaws. To be perfectly honest, some people’s personalities just plain stink.

So if we were to follow the logic of these Social Media experts, and people were to align their brand with their personality without knowing what to magnify and what to suppress — they will lose! Big time!

They’ll flail away blindly trying to use New Media channels to market. And when they fail to achieve monetary gains, they’ll give up. And worst — they’ll think it was the channel’s fault, not their own. And so they’ll go on to keep making the same fatal mistakes elsewhere, over and over again.

To solve this problem, you can start with chapters 11, 12 & 13 in Secrets of Online Persuasion. And if you’re serious about making not just friends using New Media, but money (and lots of it) — just reading a book on it’s own will not do the job.

You need to dig deep into YOU!

First identify your strengths in three areas:

• Communication (How you naturally behave, react and connect)
• Motivation (What motivational values drive you from the inside)
• Learning Style (How you best take in and absorb information)

Second identify the key aspects of your persona. In addition to the above this includes your:

• Natural skills and talents
• Experience and education
• Interests and passions
• World view and beliefs
• Physical attributes

Third create your Personal Brand Declaration by comparing, adjusting and combining the factors above with:

• Your lifestyle goals
• An analysis of the marketplace (including the Squatters and Seekers)

Once you have completed these steps you’ll have the cornerstone for your Persuasive Selling Platform. A platform that will attract raving fans literally for the rest of your life — no matter what changes in the marketplace.

Sound like too much work?

Think you can just buy the latest product pitch by a hot internet marketing guru and get the monetary results you want? That’s fine. The truth is, you might “get by” for a while.

Just know that when you finally realize that you’re still struggling while your marketing heroes keep making millions (because they already have what you’re still refusing to focus on,) the answer will be there waiting. Because no matter what technology, tools or strategies you use — the answer is in YOU.

Previous in Series

Tweet This Post

What’s the secret to attracting attention and winning over people’s hearts, minds and pocketbooks? It’s the ability to influence and persuade. It’s what all business owners, sales pros and politicians want — but most start from the wrong place

Persuasion start with Self-Influence™

Mention persuasion to the average person and ask them where persuasion is focused — outward (on other people) or inward.

99 out of 100 will say "on other people." After all, isn’t the idea to win friends and influence people? Isn’t that what we should be focused on?

Yeah, sure – that’s the ultimate goal. But unless you master Self-Influence™ your persuasion skills will always come across as mechanical, un-natural.

Think about it. If you can’t influence and motivate yourself to take action — how can you ever effectively motivate anyone else?

The fact is you won’t. People’s perception will immediately be one of suspicion. Not a good place to start a relationship, I’m sure you agree.

Have you ever heard of Harry Houdini?

Well he wasn’t like today’s magicians, only interested in filling a theatre in Vegas. He was an artist. He could make an elephant disappear in the middle of a theatre filled with people, and do you know how he did that?

By controlling people’s perceptions.

Until you control people’s perception of you, your brand, your persona, and who you really are at your core – you will never attain the levels of influence and persuasion that you want.

And yes! That applies online too because there is NO hiding behind your screen. Not anymore!

Online persuasion

It’s easy to see influence and persuasion at work in the off-line world. You meet people and immediately begin either building or breaking rapport with your first face-to-face meeting. You’ve got all five senses working for you.

At first glance online persuasion of that same level may appear to be a near impossible goal. At best, most people see online persuasion as a process of mechanical manipulation; tricks and black-hat triggers used to induce people to hand over their cash.

If we were still living in the online world of Web 1.0, true online persuasion would be difficult. That was an online world where conversations were limited, and being a Marketplace Molester was the bastardized definition of begin “persuasive.”

But have you noticed that going online is a different type of experience today?

With the New Media marketplace powered by people and participation, a more natural form of persuasion can be employed. Audio and video along with instant interaction and ongoing conversations simply make online persuasion another dimension of the off-line face-to-face world.

“The catch”

Online or offline — you can’t just jump in and start trying to influence others. That’s like building a pyramid from the top down.

(For a full-size printer-friendly version, download the Tribal Seduction Power Pyramid™ PDF here.)

Far too many people start from the wrong place and fail to establish the foundation that will support their successfully persuading an ever growing Tribe in today’s marketplace.

You need to start from the bottom up, inside out.

Here’s why…

If you want people to trust you and fall under your spell, it’s not about “making up” a persona or image. You need to take your strengths and the magnetic aspects of your persona and make them larger than life.

To maximize your ability to persuade in marketing, sales, management, or any area of life – that means starting with understanding your natural communication style.

We each have our own unique Communication Code™. That code determines how we communicate with the outside world, how others perceive us, and how we talk to ourselves. It’s an essential element in the Self-Influence formula. And it’s the easiest place to start.

The good thing is that, when it comes to your natural communication style, you can adapt. And that ability to adapt gives you control. Control over how others perceive you, and control over how you manage and motivate yourself.

The better you understand yourself, the better you will be at getting what you want. In fact, what you don’t know about yourself could keep you from getting what you want.

Today’s New Media Marketplace isn’t Romper Room

Focusing on Self-Influence first takes patience and maturity. It’s not for everyone. It’s a matter of doing things a little differently to make a LOT more money.

Some people are still looking for the easy way to riches. The magic bullet or secret potion. And that’s ok for people who want to end up struggling and eeking out a living waiting for that pie-in-the-sky payday.

But if you’re serious about achieving the wealth and lifestyle you want, sorry – playtime is over!

Houdini used Self-Influence to survive his life-threatening illusions and win over the world. Moguls like Oprah and Trump have mastered it. Branding power-houses like Gene Simmons and thought leaders Seth Godin know it, live it and profit from it.

They all know their practical strengths, Communication and Motivation Codes™. They mastered Self-Influence long ago and excel at persuading though perception… the reason they are where they are today.

How are you doing?

If you’re trying to persuade your Tribe and influence groups of people, have you worked your way up the Power Pyramid™; constantly working to improve your Self-Influence™ and Personal Persuasion?

• If not, what’s holding you back? What is your greatest challenge in creating a persona and packaged perception that will persuade your Tribe?

If you’re not happy with the results you’re getting at the top of the Power Pyramid, what are you doing about it?

• Are you willing to focus on influencing yourself BEFORE trying to win the hearts, minds and pocketbooks of millions?

• Have you identitifed your practical strengths; the abilites and skills that will add value to other people’s lives?
• Have you broken your Communication Code™ to determine how the stress of challenges, interaction with people, details and even day-to-day tasks impact how others percieve you?
• What about your Motivational Code™? Do you know exactly what gets you jumping out of bed in the mornign ready to roll without any coffee?

• How are you packaging those together with your Persona to create a Personal Brand that creates the perception you want people to have?

Spill your mind. Share your thoughts in some graffiti down below.

>> To see how Self-Influence translates into the power to persuade crowds and create raving fans, download the Tribal Seduction Power Pyramid™ PDF here.)

Tweet This Post

Plurk, Jaiku, identi.ca. All New Media marketing channels. Services that are trying to topple the king of the micro-blogging hill — Twitter. But they’re all falling short. And understanding why they’re failing will help you attract, grow and protect your business — no matter whether you’re selling widgets in Peoria or downloads worldwide.

See — it’s not just the Twitter API or its coding that is insulating Twitter.

Nope! Far from it.

And it’s not all the cool apps that have been built around Twitter (like Summize, Twemes, Twhirl, etc.) They help solidify Twitter’s position. But they’re all actually a RESULT of Twitter’s leadership, not the cause of it.

The reason Twitter still stands as the top choice for the #1 choice of micro-blogging for New Media marketing goes much deeper than coding, apps or APIs.

It’s all about seduction…

Three Tribal Seduction™ principles keeping Twitter at #1

Let’s take a look at the real reasons for Twitter’s current ability to fend off all comers, and see how you can apply these lessons in your own business.

1) Fantasy (or “story”)

Twitter, Tweets, the Twitter Fail Whale and the entire cast of cartoon-like characters in Twitterland — they all make using Twitter fun. It’s engaging and entertaining.

It’s a fantasy land where you can make up your own stories.

2) Insider language

If you use Twitter you’ve probably grown accustomed to using terminology like Twemes, TwitCast, TwitAholic, follow, @, DM’s, and more.

It’s an environment we can escape into using a language that “outsiders” just don’t understand. That’s key in Tribal Seduction for the same reason it’s key to the power of cults. It makes members of the Tribe “insiders.” You’re in-the-know and everyone else is on the outside.

But most importantly…

3) The Tribal Factor™

The Tribal Factor™ is something that’s bigger than you, your product or your service.

• It can be a movement (like the “green” movement.)
• It can be an ideological-based loyalty (like Apple / Mac users.)
• It can be a life-enhancing value that’s accessed and reinforced by subconscious social beliefs. (Like Twitter, where connection and attention are attained AND retained by popularity. Much like your high-school days.)

Of course it can be all three blended together, which is even more powerful. Event then the Tribal Factor™ is much deeper than these individual approaches, but they at least give you a good idea.

The bottom line is —

Seduction trumps function every time!

Benefits. Functionality. Value.

BLAH! Fagedaboudit!
Go flush that crap down the toilet!

Listen, true value only comes when you take a core function (open source or proprietary), add a human interface that leverages embedded psychological triggers and wrap it all in a blanket of Tribal interaction.

At a quick example to really bring it home

A service like identi.ca is the result of the typical left-brain dominated techie-geek mindset of the open source community. Plurk tries to be different, but its interface looks like the result of a night coding by some drugged-up hippie programmer. Jaiku, well we won’t even go there.

The bottom line is in all the cases of Twitter wanna-be competitors, they’re missing critical Tribal Marketing principles. The story, the language, the Tribal Factor, the embedded social triggers — they’re all missing!

Why loyalty is king of the hill

All three of these Tribal Seduction™ principles have more impact on loyalty than you can imagine. Twitter has attracted, seduced, and gained the loyalty of a Tribe.

And that’s pretty powerful when you consider the fact that users of Twitter experience regular downtime and frustrating “Fail Whales.”

The Twitter Twibe may have many bands and clans within it. And many will test competitive services as they come along. But they’ll only leave Twitter when the rides at another amusement park are more fun and exciting.

The question you have to answer for yourself is —

how will you seduce your Tribe and turn your marketing, brand and business into an amusement park your Loyals will rave about for life?

Tweet This Post