Oh, and btw; re: IM slams — don’t forget the New Media proselytizers too.

I think that will be determined by how quickly/pervasively the Marketplace Molesters figure out ways to exploit New Media channels for marketing only. The big difference between email and New Media is that the later is powered by person-to-person connection, not automated software to person. That provides a barrier to Marketplace Molesters that was not there with email.

Bottom line — when it comes to either saturation or people knowing what a “blog” is — neither of those things are a source of worry when you have a solid click-and-mortar strategy tied to measurable long term goals. People who get all caught up and focused on the “channel” instead of their business are the ones who have to worry.

btw – loved your post “Don’t watch the news and other ways to stay motivated“

The world we do business in now requires You-Play Marketing. “You” because people buy WHO you are before they buy WHAT you sell. And “Play” because it’s all about setting the stage, playing your role, and CHARMing your Loyals.

Thanks for the kudos Nancy.

I was entertained but saddened at the same time watching The South Park video. I really feel for new business owners trying one system right after another thinking they can make money while they sleep. Then when finally someone turns them onto New Media, there is no CHARM. The new entrepreneur just beats their audience to death with crap or even worse, ends up linking to the world just to get a high page rank so people see — exactly what I don’t know.

From what I’ve learned from your coaching, when I connected with a Loyal who wants to initiate contact, they are so Loyal they will only talk to me and blow off my partner’s emails or calls. This is the whole purpose, goal, aim, desire, whatever you want to call it, when executing New Media strategies correctly.

Last year, before Tribal Seduction and blogi360 came along, $10,000 went out the door for killer how-to coaching programs that I could have taught. Absolute junk. Then you and Deb came along and I can’t believe the knowledge, strategies, tools, you all impart, and it works consistently time after time after time!!!!!

Until entrepreneurs really learn what makes them tick, how to use their strengths in New Media to connect with their audience to create raving fans (exactly what you all coach on), they are wasting their time, money, and just spitting into the wind.

Kudos for a great article that tells it like it is.

Alejandro — happy to hear you’re getting profitable value. And I’d say it’s more than just your business/products/services that is getting exposed. It’s getting tougher and tougher to hide the “real” you, so you better be the real you.

Warren — good point “There is a lot of money to be made using these technologies.. but only if you realize that no one will ever own the distribution again.” Dittos on that. And I up you one by adding that the days of pushing the email broadcast button and watching the merchant account credits come rolling in are dwindling.

True persuasion skills and dogged persistence are required in today’s New Media Marketplace. But the extra effort is rewarded with customers who spend more, do it with less cajoling, and stay longer once you’ve won their trust.

Michael — have faith, the “scammers, spammers and black hat SEO” people will be getting some “exposure” soon too. Just not as friendly as the Wicked With label.

News Flash! Vampire Duck makes Millions! ( of theoretical dollars) lol

Mike — love it! “…’famous’ and should be paid for it.” Entitled and due the dollars is the delusion many of these people live under. Hopefully we can save more entrepreneurs from the two extreme paths of “get rich quick.”

I think that many internet marketers are more focused on the sale rather than the relationship. With web 2.o, the playing field is leveled and the customer really has more leverage now.

The real wicked witch of the west are the scammers and the spammers who want to sell you solutions for cheating and gaming social media sites. Paid stumbles and digs. Bots on twitter. Black hat SEO.

I’ll take Glenda the good over the wicked witch of the west any day!