It’s not just the number of sales that increase using New Media to market, when done correctly, we are seeing HUGE jumps in the total dollar amount per sale. On average, when the first purchase is based on an introduction/relationship made through New Media — the total per sale increases by 400% to 600%.

AND… we’ve noticed something amazing on big ticket items — much higher closing ratios. In some cases moving from a 7.5% closure rate on the “opne market” to 24% using New Media and social networks!

Your story shows both well. Pretty cool stuff!

So true! I’d like to share a story with you, something that just happened to me this week.

I’m an artist who occasionally collects the works of other artists. On MySpace, I invite a lot of artists as “friends” for networking purposes, and also just because I may love a specific artist’s unique vision.

About six months ago, I met an artist on MySpace whose work makes me smile. She stood out from the crowd and became more than just a name on a list, because first her paintings grabbed my eye, then I started reading her blogs, both on MySpace and on Blogger. I was delighted to get to know her better. I loved her writing, and the person who came through in that writing. Over time, we exchanged messages about art and life in general.

Her wonderfully colorful and whimsical works and the very profound and sometimes quirky writings combined to make me an even bigger fan.

This week, out of the blue, I contacted her to commission her to do a painting for me.

As an artist, this experience has been invaluable to me, as I can now see the whole picture from a collector’s point of view.

Martha Marshall
http://www.myspace.com/mbmarshall
http://artistsjournal.blogspot.com
http://colorpoetry.etsy.com