What if I were to personally introduce you to someone who started online with only a few hundred dollars in hand and was able to quit his job less than six weeks later. Do you think you could learn something from that person?

Well, author Frank Rumbauskas is the man I’d like to introduce you to. Three years ago he went from being a typical salesman stuck hammering out the usual corporate grunt work . . . to become a New York Times AND Amazon #1 Bestselling author with his book “Never Cold Call Again: Achieve Sales Greatness Without Cold Calling.”

Now finally, he has released his follow-up to that killer Bestseller with the brand new “Never Cold Call Again Online Playbook.” Even though it’s $13, to just call it a “book” is kind of a disservice though. It’s more like an Internet Marketing course I’ve seen other Internet Marketing “gurus” charge $2,000 for at events.

That’s the reason I felt compelled to write this book review.

First a little more about me, Frank & our common mission against “the evil ones” . .

I want to disclose up front that I am friends with Frank. I met him on a cruise several years ago, and I have spent many hours drinking good wine and smoking awesome cigars with him.

One of the big reasons Frank and I have spent the time together we have is because we share the same opinions about many things. One of them being the shame that some Internet Marketing hucksters have brought upon the words “selling” and “marketing.”

Many today, especially those in “Social Media,” would like to point one big finger blindly at ALL marketers and sales people and shout “danger!” Instead of identifying Marketplace Molesters, List Pimps and Conversational Sociopaths for who they are, these Social Media Gurus promote trite little sayings like “start connecting” as a formula for success.

Dangerous stuff! Downright evil when you consider most of those “experts” still hold down full time jobs while spreading their “advice” on successful marketing.

FACT: connection without conversion is useless! It’s true in business AND in your personal life. (Ever go on a date without one person saying “yes”? And no one in business makes a dime off connections, it’s “yes” that makes you money.)

The fact is that our world would be the Dark Ages without the commerce created in the free market by entrepreneurs, marketers and sales professionals.

The reason I mention this is that far too many entrepreneurs have neutered themselves when it comes to marketing and selling. This is especially true online.

When you combine this with the fact that many business people have been fed a load of crap by supposed “marketing gurus” selling success while still living in an apartment or working 100+ hours per week, you have a recipe for failure. No wonder why so many people trying to market online stumble, fail and give up.

And that’s why Frank’s new book Never Cold Call Again Online Playbook is SO welcome. Frank is the real deal. I’ve seen his lifestyle. I know he walks the talk. He has built a real online business helping real working people achieve real success. And now he’s sharing how you can start down the same path yourself . . . in a $13 paperback book!

Who’s the “Never Cold Call Again Online Playbook” for?

It’s for newbies, novices and marketers even with moderate experience.

If you’re new to marketing online … if you’ve been marketing online for a while now but falling short of the results you want … if you know there really are no shortcuts to millions, but that there ARE shortcuts to understanding, mastery and confidence (all of which lead to success) — then this book is for you.

Never Cold Call Again Online Playbook — the good, the bad & the ugly

In Clint Eastwood’s classic Spaghetti Westerns he had a knack for making things simple. The movie The Good, The Bad & The Ugly is a perfect example. I find that formula is a fun way to find the true value in things like a book.

The Good . . .

Frank does an excellent job of structuring the book and making things simple. He takes the 39 to-the-point chapters of the “Never Cold Call Again Online Playbook” and neatly wraps them into six parts that build logically and sequentially:

• PART I: Online Marketing Today, lays the foundational groundwork so often missing from any material dealing with online marketing. Having context and reference points is why so many business people fail even when applying proven strategies and tactics.

• In PART II: Building A Brand Online, Frank covers the importance of establishing a solid brand before embarking on any marketing campaign. Those of you who know the Tribal Seduction formulas for success and have built your Persuasive Selling Platform know how powerful an impact this can have on your success (and your profits) — so enough said here.

• PART III: Building Buzz Online, covers the basics of using New Media to get people engaged and spreading the word about you. Frank includes some unique twists on common practices that make a big difference in conversions. (There’s that magic word again.)

• PART IV covers how to generate highly targeted, high-value traffic. This is where the “Never Cold Call Again Online Playbook” begins to really come alive. And Frank isn’t shy about revealing some cold hard facts that many marketing gurus will not tell you for fear of being revealed simply as “wizards behind a curtain” just like in the Wizard of Oz.

• In PART V: Turning Traffic Into Sales, these 31 pages will likely reveal more simple little profit boosting tactics that you can practically apply than you’ve gotten after dropping thousands of dollars on an Internet Marketing seminar or course.I can tell you personally that one strategy Frank goes over re: shopping carts and order pages meant a 400% increase in order completions on the launch of our new QuanSite New Media marketing software & Social site-building system.

• And in PART VI: Unlock Hidden Back-end Profits Frank wraps things up with a bow revealing strategies that are the easiest way to leverage all your hard work into major, major low-effort dollars. With these closing chapters you’ll understand why so many people who market online leave so much money (and good will) on the table…and you’ll know how to avoid that trap yourself.

The Bad . . .

Well, the bad thing about the “Never Cold Call Again Online Playbook” is that some people may find it too simplistic. And while I may agree in parts, that is only because of my own experience and knowledge, not due to any shortcomings on Frank’s part.

Also, some may claim that Frank is using the book to lead into some of his more advanced programs. They’ll claim this is “bad” but I don’t really see it that way, and neither should you.

Honestly, many people will be able to fork over the $13 for the “Never Cold Call Again Online Playbook” and run with it on their own. Others who get the book may want or need extra help integrating strategies into their own businesses. Ultimately it’s your decision. We don’t need “protection” against such opportunities. We’re all adults here, right?

The ugly . . .

Frank is a lot like me. He doesn’t mince words and says it like it is. You’ll get a lot of tough love in the “Never Cold Call Again Online Playbook.” Frank doesn’t promise you big results overnight or without working for it. But if you follow the floor plan that Frank has laid out in the book, you WILL get to the “corner office.”

Get the book for yourself and see for yourself

Babson College (the #1 ranked business school for entrepreneurship) did a 12yr study which revealed something interesting about successful people. The successful people in business and life take action with no guarantee of success. Failures always want a guarantee.

Heck! Even if you don’t take my word for it, the “Never Cold Call Again Online Playbook” is $13 lousy dollars. Can you find a lower cost of taking action on your success than that? You know you can’t, the smart thing to do if anything I’ve said here resonates with you is for you to take action to grab the book now!

Remember — this is a published book by Wiley. It’s on Amazon, Barnes & Noble, Borders, wherever you like. There’s no catch. There’s no “forced continuity.” Under $15. One time. Seriously. (That’s less than the cost of SHIPPING on the average info product.)

And Frank’s even throwing in a ridiculously valuable list of bonuses when you buy it during the initial release, (smart marketing in action) including a full unlocked copy of his coveted ‘AdWords Inside Secrets’ e-book! Click here to check out all the bonuses before buying the book.

There are two kinds of people reading this right now:

1. Those who will take immediate action and get this amazing new book for under $15 (which is practically free) and will experience the same kind of Internet Marketing success that Frank has, along with those he has taught.
2. The rest will ignore this book review and recommendation, go on doing what they’ve always done, and never reach the level of an “Internet Marketing Master” like Frank has.

Which will you be?

The choice is obvious so at least do yourself a favor, check out the bonuses here. You’ll be able to link right over to Amazon and look inside the book and decide if it’s a $13 investment that’s right for you.

After you’ve read the book, come back and share some graffiti in a comment below letting me know what you got out of it, what you applied and what money it made you. I’d love to hear your success story and how many hundred times over you multiplied your $13 investment.

Leave your thoughts in some graffiti down in the comment area below.

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Something has been bothering me for quite a while now. I’ve quietly watched entrepreneurs fall prey to the BS advice from off-line marketing “pros” and Internet Marketing “gurus.” But now, the same type of garbage is being pushed by New Media proselytizers too. I may not have all the answers. But I know that here and now, you and I can put a stop to it all.

Look, let’s face it. If you’re looking to use New Media to market it can feel like you’re Dorothy sucked up in a twister and dropped in Oz. And once you land in this majestic world of New Media Oz, how do you make heads or tails out of this fantasy land of reported fame and fortune? And what’s your yellow brick road?

Witches, flying monkeys, a yellow brick road… we’ve got it all

On the outskirts of Oz, the self-appointed elite of the mainstream media and Madison Avenue thumb their noses at New Media. Tucked away in their cold castles of incestuous iniquity they gaze into their crystal balls of packaged propaganda and pronounce New Media a fantasy land populated by “horny teenagers and political pundits.”

We know the New Media marketplace is much more than that. But it does have its share of pitfalls and traps.

For instance, when we were completing research for our book ‘Secrets of Online Persuasion’ we found many well-meaning fans of New Media misleading entrepreneurs who wanted to market with New Media.

Much of that misinformation comes from two camps within New Media itself. I like to think of them as the Wicked Witches of the East and West.

The Wicked Witches of the East

The Wicked Witches from the East should be easy for you to crush as an entrepreneur. These are the people who think “fame” equals profit. And just like in the movie Wizard of Oz Dorothy’s house crushes the Wicked Witch of the East; your house should crush these witches as you land in New Media Oz.

As a matter of fact, this group is so laughable that South Park did a full episode poking fun at the new breed of “Internet Stars” who think by getting hundreds of thousands of views they’ll get rich. Sadly this is a rabbit trail that many entrepreneurs get lured down.

This quick 3-minute mashup shows their skit that’s spot-on with the dollar value of what many people consider “New Media stars.” They spoof on many of the “stars” that have gone viral or gotten media accolades. (Warning: as usual for South Park, this is NOT kid friendly.)

Fact #1: fame does NOT equal profit (especially when marketing with New Media.

OK… we all know the movie storyline. “Ding dong, the witch is dead.” But just when you think things are fine, along comes another witch. And we’ve got the same thing here in New Media Oz.

Enter – the Wicked Witches of the West

This group is much more dangerous for business owners, especially start-ups. This group of witches is made up of Social Media evangelists who think they run a business just because they use a communication channel.

Like the winged monkeys from the Land of Oz these evangelists swoop down in fanatical devotion to “Social Media” proselytizing newcomers into the religion of “transparency” and “conversation.”

Like their Madison Avenue and Internet Marketing guru counterparts, they’re careful to capitalize on a kernel of relative truth. They leverage the hype and pomp of their brethren in the Eastern coven and talk up “famous” examples as “proof” of the power of New Media.

Beware the coven of blog, social media, or any other New Media evangelist who doesn’t have a business other than the content they push out.

“Thought leadership” is fine. But as an entrepreneur, as a business owner, as anyone who wants to make real money marketing with New Media — make sure what you’re consuming is coming from someone who has a successful (that means profitable) business under his or her belt.

It doesn’t matter if that business is online or off-line. The business owner’s mindset is what’s most important. It’s what will help insure that what you hear from them is focused on profit, not fluff.

Far too many voices in New Media cry out from caverns of “creativity.” But they’re witches barely making it from paycheck to paycheck.

Fact #2: never take advice on how to make money from someone driving a Festiva.

All I can say is guard yourself against the dangerous spells that witches in both these covens cast. The cacophony of Web 2.0 evangelists who parrot each other in endless loops of “openness” are equally as dangerous to your profitable success as closed-minded old media warlords.

The yellow brick road of profit

In the Wizard of Oz, Dorothy wanted desperately to get home to Kansas. As soon as she landed in Oz, that’s all she thought about.

It’s the same in New Media Oz, except that the “home” you want to get to is one of profit. And honestly, we’re different than Dorothy because we don’t mind visiting Oz on a regular basis. It’s fun and profitable… but only if you have the yellow brick road to keep you on track.

Here in New Media Oz, that yellow pathway to success is based on one very simple concept:

New Media, the internet, radio… heck, any media is nothing more than a communication channel. And a channel is just a conduit through which content, attention, and connection flow.

Too many people buy into the dream of riches through “internet marketing,” or the mistaken belief that “links” and “attention” through New Media will automatically bring riches. They look to turn a channel into a money source in and of itself.

Links, attention, and conversations may be the supposed “currencies” of the New Media Marketplace. But “links and attention won’t pay the mortgage” as Tim Bourquin pointed out.

What DOES make you money is what sits on both ends of that channel

Your Tribe on one end. And the products/services that will make their life better on the other. How good you are at developing and executing a strategy to use a channel to emotionally connect with your Tribe is what determines how much money you’ll make.

The bottom line is that New Media is just that – a channel of communication. It’s not magic, it’s not going to “save the world” from impending doom, and it’s NOT going to make you money if you don’t have the right strategy.

Yes, New Media is a channel that allows a level of interaction that Web 1.0 and old mass media cannot compete with. For that reason, it’s a channel that’s changing the way you do business whether you’ve stepped into New Media Oz yet or not. Its impact is so powerful that it’s changing the rules of business online and off-line.

Remember that New Media is simply a two-way communication channel. Put your focus on using it to attract, connect with, and convert a crowd of raving fans that rally around you, your brand and the solutions you provide.

Help pave the yellow brick road

If I’ve missed anything, add to the story here and help clarify that yellow brick road for fellow entrepreneurs looking to market with New Media.

What’s your opinion, position, or profitable comment?

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OK, I finally got two minutes to breathe here, and a question came to mind. How are you using New Media to grow your subscriber list, get more clients, or make more money?

I’ve been dedicating every spare minute to managing our terrific programming team and prepping for the latest upgrade to the BLOGi360 system. And Deb has been managing the production team for the Tribal Seduction course. Deb’s been Twittering and doing some postings at our other blogs, but I’ve chosen to use what little free time I have to Kite Board and go to the gym. (Yeah, yeah… that’s right – priorites.:) )

As I just got ready to sign off and head out to 24-Hour Fitness for a workout, I caught this commercial on my office TV.

And it hit me. We’ve been spending most of our time helping create tools that help others leverage the power of New Media. And systems that make it easy for the average small business owner and entrepreneur to build a business from the inside out, focusing on what they do best.

You know, the things that make them money, instead of the techie-geek stuff or “trial-and-error” strategies for growing a profitable business.

And yes, these New Media tools are making us money by helping other business owners save time, focus on their strengths, and make more money. Pretty obvious, straight forward stuff.

But then I thought about it. How many people out there are leveraging the power of New Media to make more money? I didn’t know the answer. I have no idea how many people are “innovating” and how many are making real gains in their business.

So here’s the big question:

How are you using blogs, podcasts, online video, social networks, or social filters to:

- save time?
- grow your subscriber list?
- get more clients?
- leverage your passions and strengths for more profits?

And if you’re not putting New Media to work, what’s holding you back?

What’s your story? I’d love to read them. More importantly, what you share may inspire another business owner to keep moving forward.

Whether it’s wins or struggles… it’ll help us all.

So let’s hear your stories!

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Do you remember hearing in part one of this article why old-school interruption style marketing is dead? It’s true, especially online. We looked at one cause, the "Delusional Coma". Then we showed how you can reverse that common online marketer disease and use it to your advantage with the Tribal Seduction Formula; CHARM™ (Captivate – Hook – Advance – Reinforce – Motivate).

As you read through part two here, you’ll quickly see how to turn the challenges of marketing and selling online into big advantages for you.

Let’s get right to the second major cause for the death of interruption style marketing…

Reversal #2: The waves and the weather

In the regular off-line world, weather is simply a set of meteorological conditions we experience in any geographic area. The marketplace is no different.

If you were to assume the conditions of the online marketplace are the same as last year, that would be just as silly as crossing the Rocky Mountains in January without checking the weather forecast. Don’t try this at home kids… either one will lead to injury or death!

Today’s online marketplace is a new world thanks to the influence of New Media and Web 2.0. And this is a big problem for many marketers.

Old school marketers resistant to marketplace changes are like Eskimos building igloos in Hawaii. They can be the best at what they do, but continue to rebuild what won’t work in this new online environment.

Three years ago a shift in the mainstream marketplace began like tiny waves lapping away at the shoreline. Today, those changes have become a tsunami of change sweeping across the business landscape.

That tidal wave of transformation is powered not so much by New Media itself. But by the illusion of control that New Media gives to the "man or woman on the street." (Yes, it is an illusion, and we’ll be discussing in detail how you can covertly harness and benefit from this sociological fact as time goes on.)

The reality of the marketplace is this; the "average Joe and Jane" have grabbed their surf boards and are freely riding the waves of the New Media marketplace. They "get it." The ones sitting on the shoreline watching in fear are small business owners, marketers, and sales professionals.

Some eager marketers do dive in. They doggie-paddle furiously, trying to peddle their wares using New Media channels with old-school marketing tactics. But as they flail about in the fast moving waters, they’re caught up in hidden rip-tides and swept away very quickly. Their videos, posts, podcasts, and entire web presence flounders as the marketplace pummels them like a 40-foot wave on a black-flag beach day.

There are only so many more days they can crawl back up on the beach of constrained thinking and return to poorly veiled versions of their old tactics. Soon the rising tide consumer control will swamp the beach, and their businesses. Trust me — you DO NOT want to join them.

So how can you dive in to the New Media marketplace and not get swamped?

Well, there is the obvious — following along, engaging, and making connections here at Tribal Seduction.

But the most important action you can do is to grasp this simple Tribal Seduction mindset:

People buy WHO you are, NOT what you are selling.

Re-read that and let it sink in for a minute.

No matter how good you are at what you do in life, it’s not as important as who it is you are.

once you grasp that mindset, get out into waters of the New Media Marketplace. there are three ways for you to start applying this new mindset to make a heck of lot more money (and make it easier too.)

1. Find the influence leaders (those who gather Tribes of raving fans in social networks, blogs, podcasts, online video, and even off-line on specialized cable channels. Observe who these people are, what they do, and how their fans respond.

2. Start interacting to establish your online persona and brand.

 

Scott has a great series filled with lots of tips and strategies for networking in online communities. And Deb has a great video series on how to harness the power of MySpace and its’170-million+ members.

3. If you’re the sharp marketer I know you are, (and yes I know that you’re a savvy person because you’ve read this far,) then building a true "Web presence", not just a Web site should be tops on your list too.

"Web site" vs. a "Web Presence"

A Web site sits there and you work for it. You drive the traffic, the content is only seen by people who come to it, and it is a one-way channel.

A Web presence on the other hand — it lives and works for you… 24-7-365! Add content to different New Media channels and each channel will work for you, bringing people from targeted Tribe to you. You can use individual channels like blogs, podcasts, online video and social networks combining them on your own with list-building and conversion sites. OR you can use a complete integrated Web presence builder like the BLOG i360 New Media marketing system.

No matter which route you start with, remember the Tribal Seduction mindset of "WHO is more important than WHAT."

Don’t worry about finding people succeeding in Tribal Seduction in your niche. It’s actually an advantage to model ideas from outside your niche or industry. Just start out with two or three of the most popular shows, sites, or personas for each channel and follow them regularly.

When you do this you’ll begin to see the "Who you are, not what you’re selling" principle at work. And as you learn more secret tells of Tribal Seduction, you’ll be able to put it to work for you.

You can use both the Delusional Coma and the Waves and Weather to your advantage. These two factors are working together, and they’re changing the rules for marketing online.

No longer can you just be a Marketplace Molester, "info-product" pusher or List Pimp

It’s true both online and off-line, (unless you want to work 4-times as hard for a fraction of the results.) The big bucks and the big fame are being garnered by those who use the Tribal Seduction Formula of CHARM to continuously move people to higher and higher levels of seduction.

If it’s not obvious to you yet, it will become crystal clear as we begin to reveal more of the Tribal Seduction mindset needed to win friends and influence people in today’s marketplace.

As we roll into Tribal Seduction strategies, and various studies or commentaries on online marketing strategies that work with people (instead of using them) — you’ll see how you can win where yesterday’s gurus are faltering.

John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah are authors of the hit book Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. For media contacts or speaking requests & partnering inquires, contact J.P. at [krazycapitalist@gmail.com]. Or, share your thoughts & comments below.

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Interruption. Abuse. Molestation. We don’t tolerate it face-to-face. So you’d think it would be common sense to avoid such things when marketing online. Sadly, many business owners and marketers still don’t get it. And New Media evangelists don’t help since most miss the mark with their advice too!

Rare thinking people like you already realize, the interactivity and illusional control of New Media require that your marketing methodology change.

The toleration level for interruption marketing is getting lower and lower. Abuse of customers and molestation of prospects meets with retaliation by hordes of people rapidly spreading warnings across syndicated channels.

Yet the typical old-school marketer reacts by showing you that you’re #1 in their unique way.

Look around you. Locally or nationally, inside your industry or outside your niche, it’s the same. Online and off-line you see response rates for mainstream businesses and major online marketers alike plummeting.

For example, have you heard that "the conversion rates for the top internet marketers in many cases are down as much as 40% over the last 24-months?" And "list churn" (the constant loss and replacement of new prospects) due to overly-aggressive marketing has turned from being an "equally balanced loss and gain" to a carnivorous cancer that is "slowly and consistently eating away at list size."

Just imagine. If old-school interruption marketing methods are becoming less and less effective for the "big players," how much more of a negative impact do you think it has on the average small business owner, sales professional, or online marketer?

Delusional comas, List Pimps and waves of persuasion

If you’ve ever felt like you’re at a disadvantage to "more experienced" marketers — good news! There’s no need to worry!

The less you know about old-school marketing time-lines and the thoughtless application of persuasion triggers, the better off you are. That’s because marketing with New Media is, in many ways, the reverse of traditional marketing. It’s easier to start out fresh in a new direction than to slow your momentum and do a complete 180-degree turn.

Yet even if you are a more experienced marketer, there is not only hope — you can have an even greater advantage once you reverse your mindset.

Now — whether you are a New Media marketing newbie, experienced marketer, or even brand new to branding and business online — I would like to help you experience the growth and profits that can come from applying the right formula with the right mindset.

The sharp decline in the effectiveness the traditional interruption style marketing has two root causes. Two causes that, with small actions on your part, can be reversed.

Let’s take a look at both of these causes, and some New Media marketing and Tribal Seduction solutions you can use reverse both of them into advantage FOR you!

Cause #1: The Delusional Coma

When you look at the tactics of "marketing gurus" or online heavy hitters, anyone with common sense can see why their conversion rates are plummeting. Their mindset is to think of people as a "herd."

Now, there is validity to the idea that "group think" and emotional triggers cause subconsciously automated reactions with groups. It’s true. (*Note: these psychological truths are used in New Media marketing to effectively persuade people into action. But it is done through seduction instead of coercion.)

But that does not mean that you abuse those psychological loopholes solely for your advantage. And picturing your prospects and customers as a herd of unthinking cows is not going to break you out of a delusional coma.

That mindset is downright offensive. And marketers tactics spawned by this thinking are no different than pimps who exploit the base needs of teen runaways.

Most valid persuasion triggers have been abused, overused, and perverted online into subversive tactics that are haphazardly tossed around like pixie dust. Like a soldier in battle who no longer flinches at gunfire, the average person becomes desensitized to the bombardment of manipulative methodology.

The Reversal

So how do you know if you’re living in a delusional coma? And how do you break out of it?

It’s simple. If you continue to do things the way they’ve always been done, refusing to reverse course even in the face of a rapidly changing marketplace — you are in a coma!.

And notice, we are talking about the ability to "reverse," not just adapt. That’s because the aggressive battlefield-like marketplace of the 20th Century has been replaced. Today’s marketplace has an environment more like a noble court structure, where courtesans and coquettes hold the real power.

The battle for hearts and minds still rages on. Except now it requires a covert, seductive approach. Breaking free is a matter of reversing your mindset. And this my friend, is easier than you might think.

Take for example the normal "relationship building" sequence of the typical online marketer.

An old-school marketer manages to "capture" your attention and get you to subscribe to a "free" offer. Next, what follows week after week is a constant barrage of self-serving, contextually disconnected sales pitches.

Remember, with their mindset, you’re assumed to just be another "cow" in the "herd." So if you liked free offer A, then just like all the other cows, you’ll moo for product B, C and D too.

There’s no serious effort or energy dedicated to connecting with you and building a bridge of friendship, or likability. And there’s certainly no effort to win your trust, other than tricks and triggers and the stacking of dubious "proof."

Instead as an active New Media marketer… you reverse your mindset, and not necessarily the delivery channel. Here’s what I mean.

Email is not the problem in this example. It’s just a delivery channel. Blaming email is like blaming a gun for killing someone. It’s the person pulling the trigger that’s the problem, not the tool.

The CHARM™ Formula

The point is not to stop using email, as many New Media marketing "experts" would advise. What you need to do is to time your email offer based on C.H.A.R.M.™ That is the Tribal Seduction Formula of: Captivate – Hook – Advance – Reinforce – Motivate.

In this example we’ll assume the email is to your own subscriber list. So we’ll assume that you’ve applied the formula at the first Seduction Level; converting a visitor into a friend (subscriber.)

At this 1st level of list building, you are looking to gather members of your target Tribe from the open marketplace. To apply this Tribal Seduction formula you:

1. Captivate attention
2. Hook emotions
3. Advance trust
4. Radiate desire
5. Motivate action… which in this case was joining your subscriber list.

All this can be done in one single interaction at this initial level… IF, and ONLY IF you have an actual Web presence (not just a plain old Web site.)

Now, let’s see how the CHARM™ formula works at the next seduction level. That is converting a friend to family (which means they become a customer or client.) People have become a subscriber, a friend, because they had a high enough level of trust to be moved to a 1st level action.

If you don’t apply the entire sequence of the Tribal Seduction Formula again at this 2nd level, you’ll be trying to Move them to action (the last step in the formula) based on the lower level of trust established in the Level 1 Seduction.

Basically, it’s cheating.

You’re cheating your Tribe, and you’re cheating yourself

You can try to move people to hte next level without repeating the CHARM™ Formula, but count on your conversions being a fraction of what they could be if you applied the formula again. (Keep cheating like this over and over again and you’re smart enough to see how this approach quickly destroys even the largest of prospect lists.)

We’ll be going into the CHARM™ Formula in much more depth here at TribalSeduction.com as time goes on, and showing how to apply it at all seduction levels.

For now, just understand that every point where you are attempting to move a person to action is a gap. Picture a deep gorge or ravine. That gap must always be bridged with trust. The trust built at the 1st Seduction Level is just a rope bridge. You can’t drive a bike or car over it yet, and you certainly can’t cross with a tractor trailer full of products.

By repeatedly applying the Tribal Seduction Formula you are nurturing relationships to turn visitors into friends, and friends into family. And all things being equal, people will always buy from friends and family. That is a an irrefutable and incontrovertible fact.

Applying the CHARM™ Formula of "Captivate – Hook – Advance – Reinforce – Motivate" doesn’t mean more work. It just requires a little different strategy applied with the right mindset. Both of these are the opposite of the way most marketers think. Repeated testing shows the Tribal Seduction Formula yields an increase of 800% to 1000% higher response than old school online marketing methods!

Wouldn’t you be willing to take a little different set of actions, to make a lot more money?

In part 2 of this article, we’ll reveal how you can win more business with Reversal #2: The waves and the weather.

John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah are authors of the hit book Secrets Of Online Persuasion. They are creators of the ONLY Web site system to put New Media to work marketing FOR you — BLOG i360™. For media contacts or speaking requests & partnering inquires, contact J.P. at [krazycapitalist@gmail.com]. Or, share your thoughts & comments below.

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OK, from all the feedback we’ve gotten from subscribers and clients — the new site name Tribal Seduction is a hit! And so is the focus on identifying, tracking, gathering, and profiting from Tribes within the New Media Marketplace.

Yet some people have been asking why we decided to not just take up the same topic over at Advanced Business Blogging. Well, to be perfectly honest, one big reason is that we feel the site has run it’s course.

The short story is that it just didn’t meet our long term strategy for helping business owners, marketers, and sales professionals like you really master the New Media Marketplace.

More specifically though, there are MAJOR advancements we wanted to make for you like:

1. Every week some of the videos, podcasts, and posts here at Tribal Seduction will be part of our next book. We needed a site where members of the TS Tribe could actually be part of the book.

2. We have a team of weekly guest contributors (all experts in areas of mass persuasion) lined up for Tribal Seduction. Plus regular contributors as well, “knights of the round table” you might say. Advanced Business Blogging was too closely brand associated with Deb and I personally.

3. Advanced Business Blogging was way too restrictive of a site name. Sure there are many people interested in learning about blogging for business. But our coaching, consulting, and speaking engagements over the last 18-months have all been focused on helping business people develop complete “Mortar and New Media Marketing strategies.”

The response to that unique blending of persuasion with technology has been very well received. If we’re going to help as many business people as we want, the entire Web experience needed to be upgraded.

4. We want to expand on the New Media Marketing Matrix we reveal in the popular Pushbutton Persuasion course. That exposition would be ‘lost’ on Advanced Business Blogging.

5. Our research and work with offline businesses and politicians has shown that there is an unbelievable potential for using New Media channels as a way to capitalize on the Tribal Marketplace. The ability to gather, serve, and seduce Tribes of hungry people is where the true wealth and power is. Tribes, Tribal Seduction, and the role of courtier must be the focus.

6. A lot of the hype you hear about blogs, podcasts, and social networks really needs to be dragged into the light of reality. Helping business people profitably bask in this light would be hindered by a name like “Advanced Business Blogging.” It would seem hypocritical to expose the facts about blogging dangerous to business people there. Plus, the very people we are helping might likely be turned off by such a site name.

7. Blogging (by technical terms) for business, no matter how “advanced,” seems like a lot of work to business people. With the release of our New Media Marketing system, BLOG i360, we needed a new platform to show how well it compliments Tribal Seduction strategies. After all — it’s the ONLY Web site that works FOR you!

Associating BLOG i360 with Advanced Business Blogging would be like trying to associate a Gulfstream 550 with a lawn-mower-engine powered Prius. Both will get you across the country. But the Gulfstream does it in style. And it gets you to your destination in a tiny fraction of the time that the Prius could ever hope to achieve.

I could go on, but you get the idea.

Bottom line is this…

If you are migrating over from Advanced Business Blogging, you’re going to feel right at home. You may feel a little stretched at first with some of the strategies covered here. But you’ll settle in quickly.

If you’re just being introduced to our team and these powerful strategies, joining the TS Tribe will bring you up to speed real quick!

In both cases — you are going to be simply blown away by the advantage you gain over your competitors.

With each new article, podcast, and video you’ll agree that this Web site is one of the most innovative and ground breaking expositions of online influence, persuasion, and seduction of the masses you will ever see!

From simple, practical, hands-on coaching; to strategic analysis and guidance — it all starts full speed next week!

John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah are authors of the hit book Secrets Of Online Persuasion and creators of the ONLY Web site that works FOR you; BLOG i360™. You can reach J.P. at [krazycapitalist@gmail.com]

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